Roadster’s digital sales platform provides a modern retail experience for customers and dealers alike. Its omnichannel capabilities enable seamless end-to-end transactions online and in store.
Dealers who use our digital-sales platform report twice as much online engagement as the industry average.
Our omnichannel-commerce capabilities enable dealer-partners to work multiple deals at once and sell 17 cars per person per month, on average — compared to the industry average of 10.
Roadster dealer-partners report an average NPS of +85, more than double the automotive industry average of +39.
Digital Retailing Drives Profitability
Roadster’s Express Storefront comes with all the features needed for end-to-end omnichannel transactions.
BDC Agent Tools
Internet and BDC teams can share links to an interactive Vehicle Details Page, where customers who inquire about pricing can begin building their deal.
Enable customers to start structuring their deal right on your dealership website and then click to your Express Store to take the next steps.
Multiple Payment Options
Show customers exactly what they’ll owe for their vehicle (including taxes, fees and discounts), and let them choose how they want to pay for it.
Empower customers to build their own car deal — at home or in your showroom — with guidance from your agents.
Easy Trade Valuation
Enable customers to get a firm offer on their trade-in vehicle and determine their loan payoff using Roadster’s Express Trade®, or use a trade solution of your choice1.
Service & Protection Plans
Drive more revenue by prominently promoting your service and protection plans throughout the car-shopping experience.
Optional Accessories Store
Entice car buyers with add-ons — from cargo nets to cross bars — and watch your profits grow.
Sales Agent Tools
Enable customers to continue in store where they left off at home — without repeating any steps — using our customer check-in feature. Use the Vehicle Recommender to assess customers’ needs, provide vehicle comparisons and help them decide on the right ride. Pencil deals side by side with your customers to reduce friction.
Secure Credit Application
Enable car shoppers to submit an online credit application and upload a photo of their driver’s license. Everything’s encrypted and secured by two-factor authentication.
Reservations & Deposits
Get a monetary commitment from quality customers who are more likely to buy.
Free Marketing Assets
Drive shoppers to your Express Store using marketing assets we provide that are completely customized to your brand.
Gain real-time visibility into every deal on the showroom floor and make adjustments as needed using our Deal View feature.
Ensure your entire team is “Express Storefront Certified” prior to training day. Roadster Academy, our self-guided learning portal, features multimedia courses and quizzes designed for each role within your dealership.
Get the guidance you need for digital retailing success. Your dedicated Dealer Success Manager will lead your team through an extensive training during launch, and help you evolve your processes and optimize your results every few weeks thereafter.
AutoHub, Edmunds TMV, Kelley Blue Book ICO, Kelley Blue Book Trade-In Value, TradePending, TrueCar.
Express Store Live™*
This dealer chat solution is managed by Roadster’s live automotive experts. They leverage the features found within your Express Store to instantly answer customers’ questions and engage them in conversations that lead to higher quality opportunities.
Our internet lead response system immediately sends car buyers quality messages to help you engage them 24/7. Emails include VIN-specific pricing from your Express Store and invite customers to begin building their deal online.
Our proprietary trade-valuation product uses mobile-first technology to simplify the way customers submit their vehicle info. It gives you complete control over the vehicle’s value and streamlines the process so you can present customers with a firm offer within minutes.
Extend the power of our platform across your entire dealer group. Drive traffic more efficiently to a fully interactive marketplace where customers can shop your cross-brand inventory and begin building deals.
*Please contact us for product pricing.