All On One Platform
We offer four commerce solutions to fit everyone’s needs.
Express Storefront®
Commerce Solutions for Today’s Modern Dealership
Omnichannel Retail
Provide the same seamless, streamlined shopping experience, whether the customer starts from home and completes the deal in-store or the other way around.
Efficiency
for Everyone
Automate every step of the purchase process, from how customers submit their trade-in and credit info to how you communicate and manage the deal jacket. This shaves valuable time off of every sale.
Happier
Customers
When customers can shop the way they want, save time and transact transparently, average
Details, Please!
13 Features Dealers + Customers Love
Deal-building tools
Empower customers to build their own deal seamlessly, whether at home or in your showroom, with guidance from your agents.
Multiple payment options
Show customers exactly what they’ll owe for their vehicle (including taxes, fees and discounts applied), and let them choose how they want to pay for it.
Easy trade valuation
Allow customers to factor their trade-in value into the deal using Roadster’s Express Trade® or a third-party trade solution of your choice*.
Secure credit application
Enable shoppers to submit a credit application from the convenience of their computer or mobile device, and to upload photos of their driver’s license and insurance card. Everything’s encrypted and secured by two-factor authentication.
Service and protection plans
Drive more revenue by prominently promoting your service and protection plans throughout the shopping experience.
Optional accessories store
Entice shoppers with add-ons — from cargo nets to cross bars — and watch your profits grow.
Sales agent tools
Enable your internet and BDC teams to share interactive deal sheets with customers who ask about pricing via phone or email, or who are soon to be off-lease.
Vehicle Recommender
Use this showroom tool to assess customers needs, provide vehicle comparisons and help them decide on exactly the right ride.
Deal management tools
Communicate with customers, receive their credit application and trade-in information, and manage the entire deal jacket with ease and efficiency.
Free marketing assets
Drive shoppers to your Express Storefront using marketing assets we provide that are completely customized to your brand.
Integrated Checkout
Enable customers to start structuring their deal without leaving your website, and then click to the Express Storefront to take the next steps.
Self-guided learning
Educate your team about the ins and outs of our Express Storefront on your own time using Roadster Academy. Our self-guided learning portal features multimedia courses and quizzes designed for each role within your dealership, so everyone can become “Express Storefront Certified” prior to training day.
Expert support
Get the expert guidance you need to succeed at each step. Your dedicated Dealer Success Manager will lead your team through an extensive onsite training during launch, and help you evolve your processes and optimize your results every few weeks thereafter.
Kelley Blue Book ICO, Kelley Blue Book Trade-In Value, TradePending, TrueCar and AutoHub.
Other Features
Control
the Deal
Give sales managers real-time visibility into every deal on the showroom floor and enable them to make adjustments to manage profitability.
Modernize
Management
Free your sales managers from the confines of their desk and allow them to work a deal anywhere they have internet access.
Increase
Efficiency
Reduce the need for sales agents to leave the customer’s side or wait for approval at their manager’s desk.
Details, Please!
Sales Agent
Sales Manager
Customer check-in
Check in customers on the showroom floor to pick up where they left off online, or enter new customers to get them started.
Showroom deals
View real-time deal information — vehicle, terms and trade-in — for checked-in customers in Dealer Admin’s new Showroom tab.
Saved deals
Save each pencil you complete sideby side with your customers to compare different deal configurations.
Deal count
See how many deals have been penciled for each customer within the Showroom tab and better understand the different options customers are considering.
Customer view
Monitor in-store and at-home customer activity — vehicles viewed, saved deals, messages and more — all in one place.
Live activity
Know when a sales agent is making live adjustments to a showroom deal so you can guide it towards profitability.
Deal assistance
Notify a sales manager or the desk when you need support with a showroom deal right from the VDP.
Deal assistance
Receive notifications (via text, email and Showroom tab alerts) when a sales agent needs help with a showroom deal.
Commitment
When customers reserve a vehicle, they are making an upfront monetary commitment to a car. What’s more is that these high-quality customers are likely to buy.
Confidence
Give customers who plan to purchase in-store the confidence of knowing the car they want will be waiting for them when they arrive.
Control
You get to decide when the reservation expires, the deposit amount and if it’s refundable or not.
Before you can enable Reservations & Deposits on your Express Store, you’ll need to create a Stripe account. This is a payment management platform that uses a secure token to receive credit card information from the customer and securely store it. Stripe is certified as a PCI service Provider Level 1, the highest level of certification available in the payments industry. Stripe is compatible with all major credit cards accepted in the U.S. For more information, please visit Stripe.com.
Details, Please!
Six Features We Think You’ll Love
New And Used options
Accept reservations and deposits for new and used inventory.
“Reserved” badging
Visually indicate which vehicles are already spoken for on the SRP and VDP.
Customizable language
Edit the language on Reservations & Deposits pages to incorporate your dealership’s brand promise and connect with your market.
Automated messages
Our platform will automatically send messages to your customers, on behalf of your dealership, confirming their reservations and their deposits.
Dealer Admin visibility
Easily access the details of any reservation or deposit, including amounts and cancelations.
Refund deposit permissions
Limit who can refund a deposit to only agents in “Admin” roles.
Related Products
Express Store Live™
Express Store Live leverages the in-depth knowledge of Roadster's automotive experts and the comprehensive features of your Express Store to engage customers in conversations that lead to higher quality opportunities. When we answer customers’ initial questions, 85.5% continue chatting with us, with the average Express Store Live conversation lasts 26 minutes — 2x the industry average.1
1. Average industry chat length is 11 minutes. Source: 2020 Interactive Customer Service Report, “LiveChat.”
Express Response®*
Express Response automatically sends quality, actionable emails to internet leads that are proven to engage them 10x more than generic CRM auto-responders. Complete with the pricing and VIN information customers want, these messages invite them to immediately begin building their deal online.
Express Trade®*
Roadster’s proprietary trade tool enables customers to use mobile-friendly technology to easily capture and submit their trade-in information to you. It gives you complete control over the value of the vehicle, and streamlines the process so you can make your customer a firm offer in minutes.
Express Marketplace®
Transform your dealer group site into a fully interactive marketplace where customers can shop cross-brand inventory and start building deals.
In-Store Kiosks
Touchscreen kiosks deliver wow factor and help build trust as your customers and agents structure deals side by side in your showroom.
Express Store Live™
Conversational Commerce for Today’s Modern Dealership
Express Store Live leverages the in-depth knowledge of Roadster's automotive experts and the comprehensive features of your Express Store to engage customers in conversations that lead to higher quality opportunities.
People
Roadster’s live automotive experts know the ins and outs of your Express Store. Unlike chat providers who use bots and are only incentivized to secure leads, we provide detailed answers to customers’ queries and guide them deeper down the purchase funnel. In fact, customers who use Express Store Live are 30x more likely to click “Test Drive,” “Reserve” and “Buy” CTAs.
Platform
Express Store Live and your Express Store were designed to seamlessly work together. Within the chat itself, we leverage your full set of Express Store features to help customers build deals and complete any portion of the checkout process online.
Performance
When we answer customers’ initial questions, 85.5% continue chatting with us. And the average Express Store Live conversation lasts 26 minutes — 2x the industry average.1 Afterward, 79% of customers respond to dealer follow-up and 35.5% of deals close — 2x the industry average.2
Increase engagement and close rates with Express Store Live.
Average Chat Length
Close rate for deals
Details, Please!
9 Features You (and Your Customers) Will Love
Seamless integration options
Allow customers to initiate a chat on your native website and third party apps (at no extra charge) and seamlessly continue the conversation on your Express Store.
Lightning-fast response time
Our automotive experts respond to customers’ queries in under 5 seconds — 3x faster than the industry average. This reduces the chance of customer drop-off by 64%.
After-hours assistance
Our team is available to respond to customers during and after your standard business hours — including late evenings, when 30% of dealmaking activity occurs.
Click-path visibility
No need to ask customers for vehicle info like other chat providers do. Our automotive experts can see the entire customer journey and use these insights to enrich every engagement.
Co-browsing, screen sharing & video conferencing
Beyond chat, Express Store Live enables us to be face-to-face with your customers, share our screen with them and even take over their screen if they need assistance.
Chat routing
If a question comes up that our team can’t answer, we’ll route it to the right person in your store or escalate the chat session to a designated manager.
Store-level chat
With Express Store Live, sales agents have the ability to view and take over active chats. They can also use it to privately communicate with the automotive expert answering the chat.
Rich insights
Within Roadster Admin, we provide information about the customer’s journey, a time-saving summary of every conversation and a full transcript if you want to dig into the details.
CRM integration
We’ll automatically push all of the customer and chat information available in Roadster Admin into your CRM to enrich your followup and help you sell more efficiently.
Express Response®
A Lead Engagement Solution for Today’s Modern Dealership.
Intelligent
Increase customer engagement 24/7 by sending immediate and quality responses to your internet leads with Express Storefront pricing and VIN information that match the customer’s inquiry.
Actionable
Link customers right to your Express Store where they will see the exact vehicle, or subset of vehicles they are interested in and can start building their deal online.
Efficient
Help your BDC and internet agents work smarter. Eliminate the time consuming task of gathering information from multiple sources and ensure every lead gets a quality response every time.
Increase engagement with Express Response
Open Rate
Click-through Rate
Seeing is Believing.
In just two minutes, you'll learn how Express Response can increase customer engagement and efficiency at your store.
Details, Please!
9 Features You’ll Love
All-inclusive solution
Efficiently respond to internet leads from any source on one seamless platform.
New and used inventory
Automatically follow up on customers’ interest in any piece of inventory.
VIN-specific information
Respond to customers’ queries with VIN-specific information that moves them down the purchase funnel faster.
Consistent price quotes
Provide customers with pricing that matches what appears on your Express Store.
Engaging calls to action
Encourage customers to start building deals with actionable messaging that links them to the appropriate VDP or SRP.
CRM visibility
Receive a notification in your CRM with a link to the email sent, so you can easily track their progress and guide them through the purchase process.
Customizable messaging
Edit Express Response emails to sound like your unique brand.
Optional delayed response
Control when Express Response emails are sent to customers and delay them if desired.
Performance reporting
Track Express Response metrics — open rates, click-through rates, session length and actions taken — within Dealer Admin to measure customer engagement.
Express Trade®
Trade Valuations for Today’s Modern Dealership
Mobile First
Mobile First
People use smartphones for practically everything. Why not also use them to capture trade-in info? Our interactive tool helps foster transparency and trust.
More Control
More Control
Express Trade gives you complete control over what you offer your customers so that you can put your best foot forward.
Less Time
Less Time
We don’t call it Express Trade for nothing. Our tool makes it quick and easy to capture and assess a customer’s vehicle info, so you can make them a firm offer in minutes.
Details, Please!
6 Features Dealers + Customers Love
VIN scanning + license plate entry
Customers can scan their VIN with their smartphone or input their license plate number manually. This way, you have all the vehicle’s features right at your fingertips.
Simple e-valuation
Customers only need to answer a few basic questions about their car, and all of the trade info is passed directly to your CRM or vAuto for efficient assessment.
Photo uploads
Customers can snap and share photos of their car with you from anywhere using their smartphone, or they can use a tablet in your store. This builds trust and makes it easier for you to determine the vehicle’s worth.
Firm offers
Express Trade gives you the final say about a vehicle’s worth, and it adds credibility to the valuation process. This way, you’re able to make customers a firm offer that everyone can feel good about.
Trade management tools
Use our communication tools to schedule inspections and payouts, and manage the entire trade-in with ease and efficiency.
“Sell Your Car” landing page
Customers can submit their vehicle information to you for valuation at any point in the purchase process, and even have the option to sell you their car independently of a new vehicle purchase.
Express Marketplace®
Commerce Solutions for Today’s Modern Dealer Group
Commerce Enabled
Transform your dealer group site into a fully interactive marketplace where customers can start building deals.
They can seamlessly complete them on a dealer’s Express Storefront or in their showroom.
Cross-Brand
Inventory
Enable customers to shop your dealer group’s entire portfolio of cross-brand inventory, filter and find the ride that’s right for them, and take the next steps to make it their own.
More Efficient
to Market
Pool your dealer group’s marketing dollars to drive traffic more efficiently to one robust marketplace.
Details, Please!
6 Features Dealers + Customers Love
Deal-building tools
Empower customers to build their own deal right from your Express Marketplace, then seamlessly pick up where they left off on a dealer’s Express Storefront or in their showroom.
Multiple payment options
Show customers exactly what they’ll owe for their vehicle (including taxes, fees and discounts applied), and let them choose how they want to pay for it.
Easy trade valuation
Allow customers to factor their trade-in value into the deal using Roadster’s Express Trade® or a third-party trade solution of your choice*.
Service and protection plans
Drive more revenue by prominently promoting your service and protection plans throughout the shopping experience.
Secure credit application
Enable shoppers to submit a credit application from the convenience of their computer or mobile device, and upload photos of their driver’s license and insurance card. Everything’s encrypted and secured by two-factor authentication.
Optional accessories store
Entice shoppers with add-ons — from cargo nets to cross bars — and watch your profits grow.
Kelley Blue Book ICO, Kelley Blue Book Trade-In Value, TradePending, TrueCar and AutoHub.
