Digital Retailing

Express Storefront®

Roadster’s digital sales platform provides a modern retail experience for customers and dealers alike. Its omnichannel capabilities enable seamless end-to-end transactions online and in store.

2x More Engagement

Dealers who use our digital-sales platform report twice as much online engagement as the industry average.

70% More Efficiency

Our omnichannel-commerce capabilities enable dealer-partners to work multiple deals at once and sell 17 cars per person per month, on average — compared to the industry average of 10.

2x More Satisfaction

Roadster dealer-partners report an average NPS of +85, more than double the automotive industry average of +39.

Digital Retailing Drives Profitability

%of dealers make the same or more F&I profit with digital retailing;
%when they use it with every customer.
$575 increase in PVR.*
*Dealer Impact Study May 2020

Fully Loaded

Roadster’s Express Storefront comes with all the features needed for end-to-end omnichannel transactions.


BDC Agent Tools

Internet and BDC teams can share links to an interactive Vehicle Details Page, where customers who inquire about pricing can begin building their deal.


Integrated Checkout

Enable customers to start structuring their deal right on your dealership website and then click to your Express Store to take the next steps.


Multiple Payment Options

Show customers exactly what they’ll owe for their vehicle (including taxes, fees and discounts), and let them choose how they want to pay for it.


Deal-Building Tools

Empower customers to build their own car deal — at home or in your showroom — with guidance from your agents.


Easy Trade Valuation

Enable customers to get a firm offer on their trade-in vehicle and determine their loan payoff using Roadster’s Express Trade®, or use a trade solution of your choice1.


Service & Protection Plans

Drive more revenue by prominently promoting your service and protection plans throughout the car-shopping experience.


Optional Accessories Store

Entice car buyers with add-ons — from cargo nets to cross bars — and watch your profits grow.


Sales Agent Tools

Enable customers to continue in store where they left off at home — without repeating any steps — using our customer check-in feature. Use the Vehicle Recommender to assess customers’ needs, provide vehicle comparisons and help them decide on the right ride. Pencil deals side by side with your customers to reduce friction.


Secure Credit Application

Enable car shoppers to submit an online credit application and upload a photo of their driver’s license. Everything’s encrypted and secured by two-factor authentication.


Reservations & Deposits

Get a monetary commitment from quality customers who are more likely to buy.


Free Marketing Assets

Drive shoppers to your Express Store using marketing assets we provide that are completely customized to your brand.


Deal-Management Tools

Gain real-time visibility into every deal on the showroom floor and make adjustments as needed using our Deal View feature.


Self-Guided Learning

Ensure your entire team is “Express Storefront Certified” prior to training day. Roadster Academy, our self-guided learning portal, features multimedia courses and quizzes designed for each role within your dealership.


Expert Support

Get the guidance you need for digital retailing success. Your dedicated Dealer Success Manager will lead your team through an extensive training during launch, and help you evolve your processes and optimize your results every few weeks thereafter.

1. The following third-party trade solutions are available for integration:AutoHub, Edmunds TMV, Kelley Blue Book ICO, Kelley Blue Book Trade-In Value, TradePending, TrueCar.
Partnering with Roadster was the obvious choice, as it’s the only commerce solution in the marketplace that empowers dealers to offer all of their in-store services for car buying online.
Brian Benstock, VP
Paragon Honda & Acura
More Customer Stories

Related Products*

Express Store Live™*

This dealer chat solution is managed by Roadster’s live automotive experts. They leverage the features found within your Express Store to instantly answer customers’ questions and engage them in conversations that lead to higher quality opportunities.

Learn more

Express Response

Our internet lead response system immediately sends car buyers quality messages to help you engage them 24/7. Emails include VIN-specific pricing from your Express Store and invite customers to begin building their deal online.

Learn more

Express Trade®

Our proprietary trade-valuation product uses mobile-first technology to simplify the way customers submit their vehicle info. It gives you complete control over the vehicle’s value and streamlines the process so you can present customers with a firm offer within minutes.

Learn more

Express Marketplace®

Extend the power of our platform across your entire dealer group. Drive traffic more efficiently to a fully interactive marketplace where customers can shop your cross-brand inventory and begin building deals.

Learn more

*Please contact us for product pricing.

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