All On One Platform

We offer four commerce solutions to fit everyone’s needs.

Express Storefront®

Commerce solutions for today’s modern dealership

Omnichannel Retail

Provide the same seamless, streamlined shopping experience, whether the customer starts from home and completes the deal in-store or the other way around.

Efficiency
For Everyone

Automate every step of the purchase process, from how customers submit their trade-in and credit info to how you communicate and manage the deal jacket. This shaves valuable time off of every sale.

Happier
Customers

When customers can shop the way they want, save time and transact transparently, average Net Promoter Scores (NPS)* soar to 85, blowing away the industry average of 39.

Details, Please!

13 features dealers + customers love

1

Deal-building tools

Empower customers to build their own deal seamlessly, whether at home or in your showroom, with guidance from your agents.

2

Multiple payment options

Show customers exactly what they’ll owe for their vehicle (including taxes, fees and discounts applied), and let them choose how they want to pay for it.

3

Easy trade valuation

Allow customers to factor their trade-in value into the deal using Roadster’s Express Trade® or a third-party trade solution of your choice*.

4

Secure credit application

Enable shoppers to submit a credit application from the convenience of their computer or mobile device, and to upload photos of their driver’s license and insurance card. Everything’s encrypted and secured by two-factor authentication.

5

Service and protection plans

Drive more revenue by prominently promoting your service and protection plans throughout the shopping experience.

6

Optional accessories store

Entice shoppers with add-ons — from cargo nets to cross bars — and watch your profits grow.

7

Sales agent tools

Enable your internet and BDC teams to share interactive deal sheets with customers who ask about pricing via phone or email, or who are soon to be off-lease.

8

Vehicle Recommender

Use this showroom tool to assess customers needs, provide vehicle comparisons and help them decide on exactly the right ride.

9

Deal management tools

Communicate with customers, receive their credit application and trade-in information, and manage the entire deal jacket with ease and efficiency.

10

Free marketing assets

Drive shoppers to your Express Storefront using marketing assets we provide that are completely customized to your brand.

11

Integrated Checkout

Enable customers to start structuring their deal without leaving your website, and then click to the Express Storefront to take the next steps.

12

Self-guided learning

Educate your team about the ins and outs of our Express Storefront on your own time using Roadster Academy. Our self-guided learning portal features multimedia courses and quizzes designed for each role within your dealership, so everyone can become “Express Storefront Certified” prior to training day.

13

Expert support

Get the expert guidance you need to succeed at each step. Your dedicated Dealer Success Manager will lead your team through an extensive onsite training during launch, and help you evolve your processes and optimize your results every few weeks thereafter.

*The following third-party trade solutions are available for integration:
Kelley Blue Book ICO, Kelley Blue Book Trade-In Value, TradePending, TrueCar and AutoHub.

Other Features


Admin Tool
Deal View

Control
the Deal

Give sales managers real-time visibility into every deal on the showroom floor and enable them to make adjustments to manage profitability.

Modernize
Management

Free your sales managers from the confines of their desk and allow them to work a deal anywhere they have internet access.

Increase
Efficiency

Reduce the need for sales agents to leave the customer’s side or wait for approval at their manager’s desk.

More Detail

Details, Please!

Sales Agent
Sales Manager
1
1
Sales Agent

Customer check-in

Check in customers on the showroom floor to pick up where they left off online, or enter new customers to get them started.

1
Sales Manager

Showroom deals

View real-time deal information — vehicle, terms and trade-in — for checked-in customers in Dealer Admin’s new Showroom tab.

2
2
Sales Agent

Saved deals

Save each pencil you complete sideby side with your customers to compare different deal configurations.

2
Sales Manager

Deal count

See how many deals have been penciled for each customer within the Showroom tab and better understand the different options customers are considering.

3
3
Sales Agent

Customer view

Monitor in-store and at-home customer activity — vehicles viewed, saved deals, messages and more — all in one place.

3
Sales Manager

Live activity

Know when a sales agent is making live adjustments to a showroom deal so you can guide it towards profitability.

4
4
Sales Agent

Deal assistance

Notify a sales manager or the desk when you need support with a showroom deal right from the VDP.

4
Sales Manager

Deal assistance

Receive notifications (via text, email and Showroom tab alerts) when a sales agent needs help with a showroom deal.



Express Storefront
Reservations & Deposits

Commitment

When customers reserve a vehicle, they are making an upfront monetary commitment to a car. What’s more is that these high-quality customers are likely to buy.

Confidence

Give customers who plan to purchase in-store the confidence of knowing the car they want will be waiting for them when they arrive.

Control

You get to decide when the reservation expires, the deposit amount and if it’s refundable or not.

More Detail

Stripe

Before you can enable Reservations & Deposits on your Express Store, you’ll need to create a Stripe account. This is a payment management platform that uses a secure token to receive credit card information from the customer and securely store it. Stripe is certified as a PCI service Provider Level 1, the highest level of certification available in the payments industry. Stripe is compatible with all major credit cards accepted in the U.S. For more information, please visit Stripe.com.

Details, Please!

Six features we think you’ll love

1

New And Used options

Accept reservations and deposits for new and used inventory.

2

“Reserved” badging

Visually indicate which vehicles are already spoken for on the SRP and VDP.

3

Customizable language

Edit the language on Reservations & Deposits pages to incorporate your dealership’s brand promise and connect with your market.

4

Automated messages

Our platform will automatically send messages to your customers, on behalf of your dealership, confirming their reservations and their deposits.

5

Dealer Admin visibility

Easily access the details of any reservation or deposit, including amounts and cancelations.

6

Refund deposit permissions

Limit who can refund a deposit to only agents in “Admin” roles.

Related Products

Express Response®*

Express Response automatically sends quality, actionable emails to internet leads that are proven to engage them 10x more than generic CRM auto-responders. Complete with the pricing and VIN information customers want, these messages invite them to immediately begin building their deal online.

Learn More

Express Trade®*

Roadster’s proprietary trade tool enables customers to use mobile-friendly technology to easily capture and submit their trade-in information to you. It gives you complete control over the value of the vehicle, and streamlines the process so you can make your customer a firm offer in minutes.

Learn More

Express Marketplace®

Transform your dealer group site into a fully interactive marketplace where customers can shop cross-brand inventory and start building deals.

Learn More

In-Store Kiosks

Touchscreen kiosks deliver wow factor and help build trust as your customers and agents structure deals side by side in your showroom.

*Available for purchase as an Express Storefront add-on.
Partnering with Roadster was the obvious choice, as it’s the only commerce solution in the marketplace that empowers dealers to offer all of their in-store services for car buying online.
Brian Benstock, VP
Paragon Honda & Acura
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Express Response®

A Lead engagement Solution for Today's Modern Dealership.

Intelligent

Increase customer engagement 24/7 by sending immediate and quality responses to your internet leads with Express Storefront pricing and VIN information that match the customer’s inquiry.

Actionable

Link customers right to your Express Store where they will see the exact vehicle, or subset of vehicles they are interested in and can start building their deal online.

Efficient

Help your BDC and internet agents work smarter. Eliminate the time consuming task of gathering information from multiple sources and ensure every lead gets a quality response every time.

Increase engagement with Express Response

Open Rate

Click-through Rate

Source: Campaign Monitor, “Ultimate Email Marketing Benchmarks for 2020: By Industry and Day”, 2020

Seeing is Believing.

In just two minutes, you'll learn how Express Response can increase customer engagement and efficiency at your store.

Watch Video

Details, Please!

9 features you’ll love

1

All-inclusive solution

Efficiently respond to internet leads from any source on one seamless platform.

2

New and used inventory

Automatically follow up on customers’ interest in any piece of inventory.

3

VIN-specific information

Respond to customers’ queries with VIN-specific information that moves them down the purchase funnel faster.

4

Consistent price quotes

Provide customers with pricing that matches what appears on your Express Store.

5

Engaging calls to action

Encourage customers to start building deals with actionable messaging that links them to the appropriate VDP or SRP.

6

CRM visibility

Receive a notification in your CRM with a link to the email sent, so you can easily track their progress and guide them through the purchase process.

7

Customizable messaging

Edit Express Response emails to sound like your unique brand.

8

Optional delayed response

Control when Express Response emails are sent to customers and delay them if desired.

9

Performance reporting

Track Express Response metrics — open rates, click-through rates, session length and actions taken — within Dealer Admin to measure customer engagement.

Express Response has significantly increased our customer engagement. Not only are we able to immediately collect information from customers that otherwise would’ve taken 4 or 5 salespeople to gather, but our closing ratio is 16% because we can move our customers down the purchase funnel faster and more efficiently.
Greg Nalewaja, General Manager
Midlands Honda
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Express Trade®

Trade Valuations for Today’s Modern Dealership

Mobile first

People use smartphones for practically everything. Why not also use them to capture trade-in info? Our interactive tool helps foster transparency and trust.

More control

Express Trade gives you complete control over what you offer your customers so that you can put your best foot forward.

Less time

We don’t call it Express Trade for nothing. Our tool makes it quick and easy to capture and assess a customer’s vehicle info, so you can make them a firm offer in minutes.

Available for purchase as an Express Storefront add-on.

Details, Please!

6 features dealers + customers love

1

VIN scanning + license plate entry

Customers can scan their VIN with their smartphone or input their license plate number manually. This way, you have all the vehicle’s features right at your fingertips.

2

Simple e-valuation

Customers only need to answer a few basic questions about their car, and all of the trade info is passed directly to your CRM or vAuto for efficient assessment.

3

Photo uploads

Customers can snap and share photos of their car with you from anywhere using their smartphone, or they can use a tablet in your store. This builds trust and makes it easier for you to determine the vehicle’s worth.

4

Firm offers

Express Trade gives you the final say about a vehicle’s worth, and it adds credibility to the valuation process. This way, you’re able to make customers a firm offer that everyone can feel good about.

5

Trade management tools

Use our communication tools to schedule inspections and payouts, and manage the entire trade-in with ease and efficiency.

6

“Sell Your Car” landing page

Customers can submit their vehicle information to you for valuation at any point in the purchase process, and even have the option to sell you their car independently of a new vehicle purchase.

Express Trade has allowed us to significantly streamline our in-store trade valuation process. Not only have we increased customer trust by inviting them to participate in the evaluation process, but we can get back to them with a firm offer in under 15 minutes.
Bob McCullen, Senior Team Leader
Grappone Automotive Group
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Express Marketplace®

Commerce solutions for today’s modern dealer group

Commerce Enabled

Transform your dealer group site into a fully interactive marketplace where customers can start building deals.
They can seamlessly complete them on a dealer’s Express Storefront or in their showroom.

Cross-Brand
Inventory

Enable customers to shop your dealer group’s entire portfolio of cross-brand inventory, filter and find the ride that’s right for them, and take the next steps to make it their own.

More Efficient
To Market

Pool your dealer group’s marketing dollars to drive traffic more efficiently to one robust marketplace.

Details, Please!

6 features dealers + customers love

1

Deal-building tools

Empower customers to build their own deal right from your Express Marketplace, then seamlessly pick up where they left off on a dealer’s Express Storefront or in their showroom.

2

Multiple payment options

Show customers exactly what they’ll owe for their vehicle (including taxes, fees and discounts applied), and let them choose how they want to pay for it.

3

Easy trade valuation

Allow customers to factor their trade-in value into the deal using Roadster’s Express Trade® or a third-party trade solution of your choice*.

4

Service and protection plans

Drive more revenue by prominently promoting your service and protection plans throughout the shopping experience.

5

Secure credit application

Enable shoppers to submit a credit application from the convenience of their computer or mobile device, and upload photos of their driver’s license and insurance card. Everything’s encrypted and secured by two-factor authentication.

6

Optional accessories store

Entice shoppers with add-ons — from cargo nets to cross bars — and watch your profits grow.

*The following third-party trade solutions are available for integration:
Kelley Blue Book ICO, Kelley Blue Book Trade-In Value, TradePending, TrueCar and AutoHub.
Net Promoter Score (NPS) measures customer experience — based on their likelihood to recommend a company or brand to others — on a scale of -100 to 100.
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