Roadster | The #1 Commerce Platform for Car Buying

We’re all in this together.

Helping dealerships continue to sell in a socially distant world.

Learn More

Trusted by the
industry’s best

Roadster helps these partners modernize the
digital retailing at their dealership.

See All Stories

Our Featured Customers

Planet Hyundai

Customers are part of the buying experience 100% of the time - online & instore.

View Story

Sun Automotive Group

Automotive Advisors are the single point of contact for the entire sales process.

View Story

Audi Rocklin

Transparent customer experiences that lead to higher gross and CSI.

View Story

Hello, Omnichannel Commerce!

Let customers shop the way they want to shop, whether that means starting from home and completing their deal in-store, or the other way around. Omnichannel means providing the same amazing experience, at every step of the transaction, regardless of where the customer is. Our Express product portfolio makes it possible.

Products

We offer four commerce solutions to fit everyone’s needs.

Express Storefront®

Put your inventory at buyers’ fingertips and enable them to seamlessly build deals with your agents online and in-store.

Coming Soon

Express Desking^™

Save time by allowing sales agents to offer custom payment options without ever leaving the customer’s side.

Express Trade^™

Simplify trade-ins with mobile-first technology that puts you in control of the valuation process.

Express Marketplace^™

Transform your dealer group site into a fully interactive and shoppable marketplace that you can drive traffic to more efficiently.

Benefits

Deliver the online experience customers want.

Showcase commerce-enabled inventory in a fully responsive design, interact with shoppers in real time and enable them to build their deal, including their trade-in valuation, from any device.

Streamline the sales process for everyone.

All the info your agents need to take a customer from start to finish is right at their fingertips — whether that’s in the showroom, in the F&I office or via your internet / BDC team. Our centralized platform and process automation shave valuable time off of each transaction.

Build trust in-store through modern technology.

Empower shoppers to quickly and easily see payment options, value a trade or desk their entire deal in your showroom, alongside your agents. Or, send them home to finish the deal with complete continuity.

Increase close rates, without sacrificing gross.

Promote F&I products at each step of the sale and protect your profits. Interactive deal sheets mean you can adjust terms in real time, add backend products and accessories, and recalculate the final offer in a matter of minutes.

Boost customer satisfaction scores overnight.

Your customers will rave about their shopping experience and the time saved in the process. Dealerships on the Express platform report an average Net Promoter Score* of 85, blowing away the industry average of 39.

*Templin Group Research Report, Net Promoter Score Benchmark Study, March 2018

Everyone wins with a seamless retail experience.

See how Omnichannel Commerce helps dealerships sell more efficiently, while also driving customer engagement and satisfaction.

Watch Video

OEM Certified Programs

Honored to be trusted by

Luke Smith

General Manager, Audi Rocklin

“When there is transparency of information and ease of making a car deal...closing ratio goes up, CSI goes up and of course that transfers into the back-end of the deal. Roadster is the best thing to ever happen to our dealership!”

Brands We Support

Our dealer partners represent the following awesome brands

Brendan Harrington

President, Longo Toyota

“Since launching Express Storefront, our market share has grown dramatically and our Customer Satisfaction Scores have risen significantly. It’s now hard to hide our improvements from other dealers who are constantly trying to steal our best practices.”

Seamless Integration

We work well with others!
Check out our growing list of partners that help power your dealership’s functions.

View Full List

”

As important as this tool is online, it’s even more important in the showroom. Customers are mesmerized by it. It helps us PARTNER with the customer, as opposed to being seen as a double agent or adversary. It elevates the showroom experience; it isn’t just about transacting.

Peter Cooper

President, Lexus Of Lehigh Valley

View Story

Featured Partners

We’re trusted by the industry’s best. Click the logos to see their live Express Storefront.

Support That Never Stalls

Our Dealer Support crew is dedicated to providing you with real, live help 24/7.

Commerce Solutions for
Today’s Modern Dealership

Hello, Omnichannel Commerce!