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Commerce Solutions for
Today’s Modern Dealership

Trusted by the
industry’s best
Roadster helps these partners modernize the
digital retailing at their dealership.
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Our Featured Customers
Longo Toyota
Digitizing every step of the sales process.
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Lexus of Lehigh Valley
Elevating the showroom experience with a single point of contact from A to Z.
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Audi Rocklin
Transparent customer experiences that lead to higher gross and CSI.
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Hello, Omnichannel Retail!

Let customers shop the way they want to shop, whether that means starting from home and completing their deal in-store, or the other way around. Omnichannel means providing the same amazing experience, at every step of the transaction, regardless of where the customer is. Our Express product portfolio makes it possible.

Products

We offer four commerce solutions to fit everyone’s needs.

Express Storefront®

Put your inventory at buyers’ fingertips and enable them to seamlessly build deals with your agents online and in-store.

Express Desking™

Save time by allowing sales agents to offer custom payment options without ever leaving the customer’s side.

Express Trade™

Simplify trade-ins with mobile-first technology that puts you in control of the valuation process.

Express Marketplace™

Transform your dealer group site into a fully interactive and shoppable marketplace that you can drive traffic to more efficiently.

Benefits

Deliver the online experience customers want.

Showcase commerce-enabled inventory in a fully responsive design, interact with shoppers in real time and enable them to build their deal, including their trade-in valuation, from any device.

Streamline the sales process for everyone.

All the info your agents need to take a customer from start to finish is right at their fingertips — whether that’s in the showroom, in the F&I office or via your internet / BDC teams. What goals can your team achieve with an average 3 to 6* hours saved on every sale?

*Roadster dealer survey

Build trust in-store through modern technology.

Empower shoppers to quickly and easily see payment options, value a trade or desk their entire deal in your showroom, alongside your agents. Or, send them home to finish the deal with complete continuity.

Increase close rates, without sacrificing gross.

Promote F&I products at each step of the sale and protect your profits. Interactive deal sheets mean you can adjust terms in real time, add backend products and accessories, and recalculate the final offer in a matter of minutes.

Boost customer satisfaction scores overnight.

Your customers will rave about their shopping experience and the time saved in the process. Dealerships on the Express platform report an average Net Promoter Score* of 85, blowing away the industry average of 48.

*Templin Group Research Report, Net Promoter Score Benchmark Study, October 2016

OEM Approved Programs

Honored to be trusted by

Audi
Hyundai
Lexus
Luke Smith
General Manager, Audi Rocklin
“When there is transparency of information and ease of making a car deal...closing ratio goes up, CSI goes up and of course that transfers into the back-end of the deal. Roadster is the best thing to ever happen to our dealership!”
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Brands We Support

Our dealer partners represent the following awesome brands

Brendan Harrington
President, Longo Toyota
“Since launching Express Storefront, our market share has grown dramatically and our Customer Satisfaction Scores have risen significantly. It’s now hard to hide our improvements from other dealers who are constantly trying to steal our best practices.”
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Seamless Integration

We work well with others!
Check out our growing list of partners that help power your dealership’s functions.

Dealer Services

Tune-ups for today’s modern dealership

Essential Package

Remote support that’s so robust, it’s like we’re right there with you.

Enhanced Package

Onsite service that goes the extra mile (literally) to help you succeed.

Ultimate Package

Total brand building and marketing strategy development to help you lead the way.

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”
As important as this tool is online, it’s even more important in the showroom. Customers are mesmerized by it. It helps us PARTNER with the customer, as opposed to being seen as a double agent or adversary. It elevates the showroom experience; it isn’t just about transacting.
Peter Cooper
President, Lexus Of Lehigh Valley
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Featured Partners

We’re trusted by the industry’s best. Click the logos to see their live Express Storefront.

Support That Never Stalls

Our Dealer Support crew is dedicated to providing you with real, live help 24/7.

Net Promoter Score (NPS) measures customer experience — based on their likelihood to recommend a company or brand to others — on a scale of -100 to 100.