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Driving Innovation

See where we’ve come from and where we’re going.

At Roadster, our mission is to make the process of car buying and selling better for everyone involved. We do it by offering omnichannel commerce solutions, which deliver the same seamless and streamlined shopping experience as customers switch between your site and your store.

We’re driven to
help you.

  • Offer modern shopping conveniences
  • Share transparent pricing, instantly
  • Rethink traditional sales approaches
  • Increase efficiencies
  • Maximize customer satisfaction
  • Gain a competitive advantage
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We’ve learned the
business by living it.

We’ve learned the business by living it. We bought a car brokerage in 2014 and taught ourselves how to sell cars. We were selling about 150 cars per month exclusively online in California via Roadster Concierge.

It was a humbling experience and it gave us huge respect for what dealers do every day, along with ideas for how we could make transactions faster and easier for you and your customers.

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Our new focus

In 2016, we pivoted the business and began offering our software as a service to dealerships around the country. This is now 100% of our company focus.

The Roadster Express product portfolio has been shaped and sharpened by countless conversations we’ve had with our dealer partners. And our commerce solutions continue to evolve and expand to anticipate customers’ and dealers’ greatest needs.

As we pave the road for modern-day car commerce, we can’t wait to see where Express takes you.

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