The Road to Success

Learn how we make the process of car buying and selling better for everyone involved.

Customer Journey

Step 1

Easily find the perfect car

Your Express Storefront® is designed with modern shopping habits in mind. Customers can easily search and shop all of your inventory in your showroom or on any device. Responsive design ensures your inventory will look amazing on any size screen.

Step 2

Get pricing info upfront

Customers can see your best online price instantly or when they provide their contact info, if your OEM requires it. Your agents can communicate with them in real-time using our messaging platform.

Step 3

Build a deal in minutes

Customers can use your Express Storefront® to build their deal, taking into account different payment options. They can easily adjust the term and down payment.

Step 4

Value a trade-in

Customers can factor their trade-in value into the deal using Roadster’s Express Trade® or a third-party tool of your choice*. Our proprietary trade tool automates the capture of their trade-in info, gives you complete control over the value of their vehicle and allows you to make them a firm offer in just minutes.

*The following third-party trade solutions are available for integration:AutoHub, Edmunds TMV, Kelley Blue Book ICO, Kelley Blue Book Trade-In Value, TradePending, TrueCar.
Step 5

Add service and protection plans

Showcase your service and protection plans so customers can understand their value and easily add them to their deal sheet. They also have the ability to add on optional accessories.

Step 6


Make it easy for shoppers to customize their cars with optional accessories. Customers can load up on the extras they love — from cargo nets to cross bars — right from your Express Storefront®.

Step 7

Finalize the deal

You have the ability to adjust the deal sheet in real time. Once it’s finalized, simply share it with your customers and get their approval.

Step 8

Schedule pickup or delivery

Customers love efficiency and convenience. Deliver both — and even their new car. It’s easy for customers to schedule either a pickup or delivery that takes less than 30 minutes.

See Roadster in Action

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