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Express Storefront

Commerce Solutions for the Modern Dealership

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Modern Consumer Experience

Drive incremental sales by providing customers with the online buying experience they expect.

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Efficient Sales Process

Dramatically improve the productivity of your sales teams with a modern self-service solution.

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100% Online Transaction

Manage the entire transaction online including desking the deal, trade-in, and F&I products.

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Protect F&I Dollars

Automatically recommend service and protection packages, tailored to each buyer’s needs.

“I can’t imagine selling the old way again!”
Wayne Meadows Marin Luxury Cars
“Partnering with Roadster was the obvious choice as it is the only commerce solution in the marketplace that empowers dealers to offer all of their in-store services for car buying online.”
Brian Benstock Paragon Honda
“Express Storefront is driving tens of thousands of page visits and an increase in the time spent on our site, so that’s driving some customers back in the door and helping us sell more cars.”
Mike Christian Toyota Marin
“We’ve tried a few digital processes before, and we’ve never found anything that works with our system as well as this. The customers are paying literally the same amount they were paying before, but we’ve been able to increase volume because people like it”
Jeff Miller Mark Miller Subaru
“The positive impact of the Roadster platform can be seen throughout all of our customer touchpoints, not just website visits. For instance, we can tell that 1 in 4 phone ups called while on an Express Storefront page desking their own deal.”
Mike Price Lexus of Lehigh Valley

Built for Today’s Customers

Provide your customers with the online buying experience they want. Merchandise your vehicles with a modern, customer centric design and a fully responsive, best-in-class experience across all devices.

01 todays customers

Increase Sales & Productivity

Expand sales and geographic reach by letting customers shop 100% online. Our self-service digital retailing solution is highly efficient for your sales force and dramatically increases the productivity of your teams.

02 increase sales

Transparent Pricing

Give customers your best online price upfront, with payment options for cash, finance or lease transactions. Customers “unlock” savings and pricing by providing their email or phone number.

03 transparent pricing

Cash, Finance or Lease

Customers desk their own deals with pricing updated instantly as they choose between cash, finance and lease alternatives. They can easily adjust the term and down payment. Financing rates are applied real-time based on each customer’s estimated credit rating.

04 cash finance lease

Express Trade Valuation

Your preferred trade-in provider is fully integrated into the buying experience. If you don’t have one, you can use Roadster’s Express Trade solution. Once the trade-in value is received, the customer decides how much or little of the trade-in allowance to apply towards their new car purchase.

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Service & Protection Plans

Showcase your service & protection plans up front so customers can understand their long term value & easily add them to their order.

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Secure Credit Applications

Every step of the Express Checkout process is automated, including tools for the consumer to securely upload their credit information with supporting documents such as their insurance card and driver's license. Everything is secured by two factor authorization.

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In-store Pickup or Home Delivery

Delight your customers by offering either in-store pickup or home delivery. Whichever they pick, the paperwork can be prepared in advance. Get them in and out in less than 30 minutes.

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In-Store App

Empower your sales team to assist customers throughout the entire car buying process by placing your dealership’s inventory, pricing, incentives and finance plans at their fingertips.

10 in store app

Happy Dealer


Happy Customer

100% Online Purchase

Get Your Own Express Store

We make buying a new car as easy as buying an iPhone.
Instant Pricing • Express Checkout
Home Delivery
Get Your Own Express Store
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