Inform customers about your operating hours and safety measures.
Let customers know when your showroom’s open.
Though showrooms have reopened, some have adjusted their operating hours. Be sure to post the hours your showroom is open someplace that’s easy to locate on your website, on third-party listing sites, within search engines and on review sites. You can also remind customers that your Express Store’s open 24/7 for them to browse vehicles and build deals from the comfort of home.
For instance, within your Google My Business profile, you can change your hours of operation and signal that you have online-buying capabilities.
Offer customers peace of mind by outlining your safety measures.
Describe the protocols you’re following to keep customers safe inside your showroom and during at-home interactions. This can be posted on your website and might detail additional cleaning schedules, increased hand washing, hand sanitizer availability and adjusted in-store policies to accommodate social distancing.
If you’ve changed your policies around test drives — either at your dealership or at home — be sure to include that messaging as well. You might provide information about maintaining a safe social distance between customers and employees during test drives, wearing disposable gloves and disinfecting vehicles thoroughly afterward.
Make sure they know your digital doors are open 24/7.
Although showrooms are reopening, some customers may still prefer to shop from the safety of home. You can remind them that your digital doors are open 24/7 for them to browse your inventory and transact 100% online. Be sure to call attention to your unique offerings, such as remote test drives, home delivery, service pickup/dropoff, online trade valuations, etc.
Think beyond your own website. Highlight your digital-retailing capabilities — 100% online car buying, remote test drives, free online trade valuations, etc. — in your marketing efforts. See our Marketing Examples section for more information.