What’s New at Roadster?
Check out the product updates we’ve made to help you increase your efficiency and improve the customer experience.
COVID-19 Homepage Overlay
Let your online customers know about your “contactless car buying” option available during the COVID-19 threat. We can provide you with an Alert Banner and Overlay Message featuring messaging that is personalized to your dealership. Contact your Success Manager or email [email protected] to enable this feature.
Deal View gives sales managers real-time visibility into every deal on the showroom floor. From a new “Showroom” tab in Dealer Admin, managers can monitor each deal in detail, including terms, trade-in and add-on products. They also can approve, adjust or override deals to manage profitability from anywhere there’s an internet connection.
Top Visited VINs Report
This new report enables you to see which new or used VINs (or Stock Numbers) have the most page views and VDP engagement (aka “buy signals”). You can use these insights to optimize your marketing campaigns and pricing strategy.
For example, see which colors get the most engagement and use that data to optimize your next marketing campaign. Or, quickly identify trims and price points that aren’t getting the engagement you’d expect and consider offering a discount. There are lots of ways to slice the data.
Express Storefront in Spanish
Spanish-speaking customers can now shop your Express Store in their primary language. We worked with a professional translation agency to create a thoughtful and immersive Spanish-language Storefront with all of the same features and functionalities of our English version.
When shoppers navigate to your Express Store, it will automatically load in their preferred language. If they’d like to switch from Spanish to English or vice versa, they can toggle a button located at the bottom of your Express Store.
We are making many in-store process enhancements that will provide a quicker and easier experience for your customers. The latest of these is our Customer Check-in feature that enables you to see all of your customer’s previous Express Store activity aggregated on a single page when they come into your showroom. No need to click on individual leads and orders one at a time!
Select “Customer Check-in” from the top-right menu on your Express Store and enter the customer’s name to receive a single search result that details all of their activity. This makes for a much faster and easier way to see where customers are in the purchase process and to help them pick up where they left off without the customer having to log in.
Upgraded Reporting Suite
Our reporting tab has undergone a serious upgrade so that our data is more accessible and useful to you. Our reports have a new look and feel (modeled after Google Analytics), and better functionality, too.
We’ve added drill-down capability, a one-click-to-Excel feature and some cool hover-overs to help you understand what the numbers mean. You can also track all of your traffic — across your site and your Express Store — in a single report and spot trends using time-series analysis.
vAuto Provision integration
One of the best benefits of Express Trade is the Express part. Now you can appraise trade-ins even faster because information submitted through Express Trade is pushed directly to vAuto Provision.
To see the full vehicle profile, agents need only click a button. Vehicle details like the VIN, odometer reading, year, make, model and customer information are available quickly and easily. Efficiency and convenience? You bet!
At Roadster, we provide you with the tools and the know-how to succeed on our platform — including all-access to our new Learning Library within Roadster Academy. Here, you will find product one-sheets, reporting guides, best practices, industry insights, customer stories and more. You can even download any content that you want to readily reference. Learn More
Reservations & Deposits
You asked, we listened: You can now enable Reservations and Deposits on your Express Storefront! Customers who click “Reserve This Car” from the VDP will be prompted to enter their contact and credit card info to place a deposit on any new or used car they want to stake their claim to.
Your customers will have peace of mind knowing their car will be waiting for them when they’re ready to take the next step in the purchase process. You’ll have a monetary commitment from a high-quality contact who is likely to convert to a sale.
You can customize the messaging within the Reservations and Deposits experience to integrate your unique brand promises and best address your target audience. And, what’s more, you can maintain ultimate control over who can refund a deposit (only agents with “Admin” permissions). Learn More