
Internet Lead Response
Express Response™
Our intelligent internet lead-response system immediately sends car buyers quality messages to help you engage them 24/7.
Express Storefront Required


Intelligent
Instantly send responses to internet leads that contain Express Store pricing and VIN-specific information that matches their inquiries.
Actionable
Link customers directly to your Express Store, where they’ll see the exact vehicle(s) they’re interested in and can begin building their deal. Express Response emails generate 10x more engagement than generic CRM auto-responders.
Efficient
Help your BDC and internet agents work smarter. Eliminate the time-consuming task of gathering information from multiple sources and ensure every lead gets a quality response every time.
Fully Loaded
Express Response comes with everything needed to optimize your team’s internet lead management.



VIN-specific information
Respond to customers’ queries with VIN-specific information that moves them down the purchase funnel faster.
All-inclusive automotive lead response
Efficiently respond to internet leads from any source on one seamless platform.
New and used inventory
Automatically follow up on car buyers’ interest in any piece of inventory.
CRM visibility
Receive a notification in your CRM with a link to the email sent, so you can easily track internet-lead engagement and guide the car-buying journey.
Consistent price quotes
Provide customers with pricing that matches what appears on your Express Store.
Engaging calls to action
Encourage customers to start building deals with actionable messaging that links them to the appropriate SRP or VDP.
Customizable messaging
Edit internet lead-response emails to sound like your unique brand.
Optional delayed response
Control when internet lead-response emails are sent to customers and delay them if desired.
Performance reporting
Track Express Response metrics — open rates, click-through rates, session length and actions taken — within Roadster Admin to measure car buyer engagement.
Increase Engagement with Express Response
Open Rate

Click-through Rate




Express
Storefront®
Roadster’s digital sales platform provides a modern retail experience for customers and dealers alike. Its omnichannel capabilities enable seamless end-to-end transactions online and in store.
Learn MoreRoadster’s digital sales platform provides a modern retail experience for customers and dealers alike. Its omnichannel capabilities enable seamless end-to-end transactions online and in store.
Learn More