Internet Lead Response

Express Response™

Our intelligent internet lead-response system immediately sends car buyers quality messages to help you engage them 24/7.

Express Storefront Required

Intelligent

Instantly send responses to internet leads that contain Express Store pricing and VIN-specific information that matches their inquiries.

Actionable

Link customers directly to your Express Store, where they’ll see the exact vehicle(s) they’re interested in and can begin building their deal. Express Response emails generate 10x more engagement than generic CRM auto-responders.

Efficient

Help your BDC and internet agents work smarter. Eliminate the time-consuming task of gathering information from multiple sources and ensure every lead gets a quality response every time.

Fully Loaded

Express Response comes with everything needed to optimize your team’s internet lead management.

1

VIN-specific information

Respond to customers’ queries with VIN-specific information that moves them down the purchase funnel faster.

2

All-inclusive automotive lead response

Efficiently respond to internet leads from any source on one seamless platform.

3

New and used inventory

Automatically follow up on car buyers’ interest in any piece of inventory.

4

CRM visibility

Receive a notification in your CRM with a link to the email sent, so you can easily track internet-lead engagement and guide the car-buying journey.

5

Consistent price quotes

Provide customers with pricing that matches what appears on your Express Store.

6

Engaging calls to action

Encourage customers to start building deals with actionable messaging that links them to the appropriate SRP or VDP.

7

Customizable messaging

Edit internet lead-response emails to sound like your unique brand.

8

Optional delayed response

Control when internet lead-response emails are sent to customers and delay them if desired.

9

Performance reporting

Track Express Response metrics — open rates, click-through rates, session length and actions taken — within Roadster Admin to measure car buyer engagement.

Increase Engagement with Express Response

Open Rate

Roadster 65% vs. Industry Average 12.6%

Click-through Rate

Roadster 22% vs. Industry Average 1.2%
Source: Campaign Monitor, “Ultimate Email Marketing Benchmarks for 2020: By Industry and Day”, 2020
“
Express Response has significantly increased our customer engagement. Not only are we able to immediately collect information from customers that otherwise would’ve taken 4 or 5 salespeople to gather, but our closing ratio is 16% because we can move our customers down the purchase funnel faster and more efficiently.
Greg Nalewaja, General Manager
Midlands Honda
More Customer Stories
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Longo Toyota
Digitizing every step of the sales process.
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See Roadster in Action

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Express
Storefront®

Roadster’s digital sales platform provides a modern retail experience for customers and dealers alike. Its omnichannel capabilities enable seamless end-to-end transactions online and in store.

Learn More

Roadster’s digital sales platform provides a modern retail experience for customers and dealers alike. Its omnichannel capabilities enable seamless end-to-end transactions online and in store.

Learn More