Digital Retailing
Express Storefront®
Roadster’s digital sales platform enables you to provide customers with a modern car-buying experience and evolve your business at your own pace. Whether you’re ready to dive into omnichannel commerce or you just want to dip your toe into digital retailing, we meet you where you are with two flexible solutions.
Express StorefrontOmnichannel
Express Storefront Omnichannel comes complete with everything dealers need to offer customers an efficient, end-to-end digital transaction — at home or in your showroom.
2Xmore online engagement, 70% more sales efficiency and 2X higher customer satisfaction*
Express StorefrontOnline
Express Storefront Online delivers an engaging online car-buying experience customers love, sans the remote-selling and showroom tools that come standard with our Omnichannel offering.
9+minutes of online engagement and 2X higher close rates than average internet leads*
| Features | Express StorefrontOmnichannel | Express StorefrontOnline | |
|---|---|---|---|
| Online Deal Building | |||
| Compare Payments Options | |||
| Pre-Qual Soft Credit Pull | |||
| Credit App Integration | Limited | ||
| Service & Protection Plans | Limited | ||
| Delivery Offer | |||
| Online Checkout | |||
| Down Payment Processing | |||
| Document Upload | Limited | ||
| Roadster Admin | |||
| Elead Bi-Directional Integration | |||
| Reporting / Analytics | Limited | ||
| Free Marketing Assets | |||
| Training Resources & Remote Support | |||
| Share Vehicle Details | — | ||
| Remote Selling Tools | — | ||
| Showroom Tools | — | ||
| Manager Deal View | — | ||
| Vehicle Recommender | — | ||
| Dedicated Success Manager | — |
*Dealer Impact Study 3.0, Roadster/NADA, Spring 2021.
Digital Retailing Drives Profitability
of dealers make the same or more F&I profit with digital retailing;when they use it with every customer.Related Products*
Express Store Live™*
This dealer chat solution is managed by Roadster’s live automotive experts. They leverage the features found within your Express Store to instantly answer customers’ questions and engage them in conversations that lead to higher quality opportunities.
Express Response™
Our internet lead response system immediately sends car buyers quality messages to help you engage them 24/7. Emails include VIN-specific pricing from your Express Store and invite customers to begin building their deal online.
Express Trade®
Our proprietary trade-valuation product uses mobile-first technology to simplify the way customers submit their vehicle info. It gives you complete control over the vehicle’s value and streamlines the process so you can present customers with a firm offer within minutes.
Express Marketplace®
Extend the power of our platform across your entire dealer group. Drive traffic more efficiently to a fully interactive marketplace where customers can shop your cross-brand inventory and begin building deals.
*Please contact us for product pricing.
