Digital Retailing

Express Storefront®

Roadster’s digital sales platform enables you to provide customers with a modern car-buying experience and evolve your business at your own pace. Whether you’re ready to dive into omnichannel commerce or you just want to dip your toe into digital retailing, we meet you where you are with two flexible solutions.

Express StorefrontOmnichannel

Express Storefront Omnichannel comes complete with everything dealers need to offer customers an efficient, end-to-end digital transaction — at home or in your showroom.

2Xmore online engagement, 70% more sales efficiency and 2X higher customer satisfaction*

Express StorefrontOnline

Express Storefront Online delivers an engaging online car-buying experience customers love, sans the remote-selling and showroom tools that come standard with our Omnichannel offering.

9+minutes of online engagement and 2X higher close rates than average internet leads*

Online Deal Building
Compare Payments Options
Pre-Qual Soft Credit Pull
Credit App IntegrationLimited
Service & Protection PlansLimited
Delivery Offer
Online Checkout
Down Payment Processing
Document UploadLimited
Roadster Admin
Elead Bi-Directional Integration
Reporting / AnalyticsLimited
Free Marketing Assets
Training Resources & Remote Support
Share Vehicle Details
Remote Selling Tools
Showroom Tools
Manager Deal View
Vehicle Recommender
Dedicated Success Manager

*Dealer Impact Study 3.0, Roadster/NADA, Spring 2021.

Digital Retailing Drives Profitability

%of dealers make the same or more F&I profit with digital retailing;
%when they use it with every customer.
$575 increase in PVR.*
*Dealer Impact Study May 2020

Related Products*

Express Store Live™*

This dealer chat solution is managed by Roadster’s live automotive experts. They leverage the features found within your Express Store to instantly answer customers’ questions and engage them in conversations that lead to higher quality opportunities.

Learn more

Express Response

Our internet lead response system immediately sends car buyers quality messages to help you engage them 24/7. Emails include VIN-specific pricing from your Express Store and invite customers to begin building their deal online.

Learn more

Express Trade®

Our proprietary trade-valuation product uses mobile-first technology to simplify the way customers submit their vehicle info. It gives you complete control over the vehicle’s value and streamlines the process so you can present customers with a firm offer within minutes.

Learn more

Express Marketplace®

Extend the power of our platform across your entire dealer group. Drive traffic more efficiently to a fully interactive marketplace where customers can shop your cross-brand inventory and begin building deals.

Learn more

*Please contact us for product pricing.

Partnering with Roadster was the obvious choice, as it’s the only commerce solution in the marketplace that empowers dealers to offer all of their in-store services for car buying online.
Brian Benstock, VP
Paragon Honda & Acura
More Customer Stories

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