Press


Press Coverage


October 31, 2016
Dealership embraces online and in-store sales
Automotive News
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October 19, 2016
Roadster Adds In-Store App to Digital Storefront Experience
F&I Magazine
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October 19, 2016
Roadster debuts in-store app version of Express Storefront
Auto Remarketing
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October 19, 2016
Roadster Modernizes Car Buying Experience With Introduction of In-Store App for Dealers
Dealer Marketing
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August 18, 2016
Would you buy a car from your smart phone?
CBS MoneyWatch
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August 17, 2016
Third of shoppers consider buying car or house on smartphone
Auto Remarketing
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July 5, 2016
Andy Moss of Roadster on transparent online car sales
CBT Automotive Network
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July 4, 2016
Startup puts most of the buying process online
Automotive News
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June 30, 2016
Roadster Launches Ecommerce Solution for Dealers
F&I and Showroom
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June 30, 2016
Roadster to offer dealers 100% online retail tool
Auto Remarketing
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April 22, 2016
Car-Buying Companies Offer A-to-Z Service
Wards Auto
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March 29, 2016
A 1-year-old startup wants to take Tesla’s sales model to another level
Business Insider
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March 28, 2016
Another batch of Silicon Valley startups takes on car retailing
Automotive News
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March 22, 2016
Roadster Express Takes Car-Buying Process 100 Percent Online
Forbes
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March 22, 2016
Roadster launches 100% online new-car sales tool
Auto Remarketing
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July 31, 2015
Palo Alto-based business aims to ease the pain of buying a new car
San Jose Mercury News
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July 21, 2015
Roadster on TV
NBC Bay Area
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May 26, 2015
Roadster to new-car buyers: Skip the dealer, we’ll haggle for you
San Francisco Chronicle
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April 9, 2015
The Easiest Way to Buy a New Car
RealCarTips
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March 28, 2015
Sonoma County auto dealers remain buoyant amid surge in online competitors
The Press Democrat
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February 27, 2015
The New Service That Will Save You Thousands on Your Next Car
MyDomaine
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February 24, 2015
Roadster launches marketplace to help new car buyers skip the dealers
VentureBeat
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February 24, 2015
Roadster Seeded With $1.8M to Remake Car Buying
VentureWire
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February 24, 2015
The Daily Startup
The Wall Street Journal
Read more

Press Releases


October 19, 2016

Roadster Modernizes Car Buying Experience with Introduction of In-Store App for Dealers

New app is latest extension of company’s Express Storefront end-to-end commerce solution, empowering dealers to sell any car seamlessly from online to in-store for the first time

San Francisco, Calif. — October 19 — Roadster, the leader in eCommerce solutions for car buying and leasing, today announced the rollout of its newly expanded Express Storefront solution for dealers. Now, in addition to helping dealers merchandise and sell all of their new, CPO and pre-owned inventory online, Express Storefront will feature an in-store app that will empower each individual salesperson to assist a consumer through the entire car buying process by placing all of their dealership’s inventory, pricing, incentives and finance plans at their fingertips.

With the Express Storefront app, dealers can greet a customer at the door and guide them throughdeal terms such as cash, finance or leasing, trade-in preferences, and credit information. If the customer had already started online, they can immediately pull up all of the information the customer previously configured at home. Dealers can also use the app to locate a new VIN or model number and instantly share deal terms with the customer or their family, so that they can review every detail of the available financing, service and protection plan options. Having all this information available instantly, enables dealers to update discounts and rerun deal terms in real-time to ensure customers know exactly what to expect out of every transaction with unparalleled transparency.

“While there are a number of eCommerce solutions in the marketplace, none of them empower dealers to sell any car seamlessly from online to in-store,” said Rudi Thun, COO of Roadster. “With our white labeled Express Storefront solution, dealers now have the benefit of increased efficiency by using a single commerce solution to merchandise and sell any car. And, because every deal is transparent and personalized, Express Storefront actively engenders trust between the sales team and the customer. It is the solution the entire industry has been waiting for.”

In addition to the in-store app, dealers can use Roadster’s commerce platform to set up their own branded storefront, where they can merchandise all of their vehicles online and across all devices. They can automate their sales processes, empower customers to desk their own deals and navigate complex leasing and financing. They can also provide instant trade-in offers.

Some of the most successful and progressive dealerships are already experiencing positive effects from Roadster’s Express Storefront solution. Not only does Express Storefront delight their customers, but it provides their sales team with a new level of efficiency and transparency in their sales process.

"We are thrilled to be using the Roadster in-store app at Ford Fairfield,” said Bill Benak, General Manager at Ford Lincoln Fairfield. “The ability to walk our customers through our inventory with complete pricing transparency has added an additional dimension of trust to our already successful one price strategy. The Roadster experience far exceeds anything else on the market. Within hours of being trained, a member of our team sold two cars back to back using Roadster."

For more information about Express storefront, please visit Roadster.com/dealersales.

About Roadster

Roadster is an eCommerce platform that enables hassle-free car buying 100% online through Roadster.com and partner dealer websites. Roadster dramatically improves the car buying process, significantly reducing dealership sales costs while ensuring buyers get a fair and transparent deal and save time. With unmatched industry expertise and complete knowledge of market pricing, lease and finance rates, and incentives and rebates, Roadster finally makes online car shopping a reality. Roadster is based in Palo Alto, CA and was founded in late 2013. For more information, please visit Roadster.com.


August 18, 2016

New Survey Finds One Third of Consumers Would Consider Buying a House or a Car Directly From Their Smartphone

Findings point to how men and women perceive purchasing big ticket items on mobile devices and debunks the myth that smartphone shopping is limited to daily items

San Francisco, Calif. — August 18 — Roadster, the leader in eCommerce solutions for car buying and leasing, today announced the results of a survey examining consumer perception around shopping for big ticket items on mobile devices. While there seems to be a pervasive belief that consumers will only use their smartphones to shop for daily items, Roadster’s survey, conducted in partnership with Survata, revealed the opposite, with almost one third of people stating that they would consider buying a house or car directly from their mobile device.

The survey, which polled 1185 consumers, found men to be particularly amenable to the idea, with 41 percent of male respondents stating they would consider purchasing a big ticket item directly from their phone versus 21 percent of women. It also found that consumers that fell within income brackets of $150,000 or more would be more likely to transact online. In addition, the survey furthered that geographic location had no bearing on consumer perception, with people outside of tech specific cities stating that they too would be open to purchasing a big ticket item directly from their mobile device.

“It’s clear from the results of our survey that consumers are open to new ways of shopping for big ticket items,” said Andy Moss, CEO of Roadster. “With Roadster, we have incorporated some of the most cutting edge ecommerce technologies into car shopping, to make car buying as easy as buying anything else online. On Roadster.com and our partner dealer sites, consumers can now find a car they like on their mobile device, purchase it directly with our ecommerce technology, and have it delivered to their doorstep, sometimes even the same day. It’s a hassle free approach that is both needed and welcomed.”

According to the survey, consumers have been clamoring for the automotive industry to adopt a variety of features of online shopping into the car buying experience; with 45 percent of consumers wishing the industry would introduce free delivery, followed by 45 percent wanting free returns and 44 percent wanting fixed pricing. Consumers also stated that they would consider bringing even further aspects of the car buying process online, and cited their warranty selection (31 percent), price negotiation (31 percent) and service plans (27 percent) as being top areas of interest

Even those consumers who were not instantly on board with purchasing a big ticket item from their smartphones said they would reconsider if they knew that there were significant savings involved. According to respondents, 43 percent of consumers expected to save $2,000 dollars or more by purchasing a car on their smartphone versus going to the dealership and 31 percent believed they would save three to four hours by conducting the transaction online.

Although the findings of the survey showcase consumer willingness to purchase big ticket items on their smartphones, it still points to the importance of a test-drive, with with 86 percent of consumers stating that they still want to test-drive a car before purchase.

About Roadster

Roadster is the simplest way to buy a new car. Roadster dramatically improves car buying, ensuring buyers save money and time, all in a stress free process that is completely transparent. With unmatched industry expertise, and complete knowledge of dealer pricing, incentives and rebates, Roadster always delivers huge savings with no hidden costs. Roadster is based in Palo Alto, CA and was founded in late 2013. For more information, please visit Roadster.com.


June 30, 2016

Roadster Launches eCommerce Solution for Dealers

San Francisco, CA—Roadster, the leader in eCommerce solutions for car buying and leasing, today announced that it will be making its best in class, mobile first, eCommerce platform available as a white labeled solution for dealers. Called Express Storefront, Roadster’s eCommerce platform will now give dealers across the country the ability to handle more customers and capture more market-share by bringing the entire car buying experience online, from merchandising through home delivery.

“The positive impact our whitelabeled Express Storefront can have on dealerships is extraordinary,” said Andy Moss, CEO of Roadster.com. “With our eCommerce platform, dealerships now have the ability to increase sales efficiency, as well as offer all of their warranties, service plans and trade-in offers instantly and transparently. It’s a way of shopping that consumers have grown to expect in every other category and we’re thrilled to be bringing this important solution to the marketplace.”

Roadster’s new offering also helps dealerships better manage their existing inventory. Today’s shopper only visits 1.6 dealerships, as compared to 5 dealerships ten years ago. Dealerships no longer need to hold all of their vehicle inventory at expensive dealership locations. By offering scheduled in-store pickups and home delivery through Express Storefronts, dealerships will be able to hold much of their inventory off-site, at less expensive locations.

It is an efficient process that has many of the largest dealer groups paying attention. In fact, in early testing, Roadster has already signed on several significant dealer groups to its new platform.

“Roadster is offering the most progressive eCommerce platform in the marketplace today,” said Mike Christian, GM Toyota Marin & Price Simms Auto Group Partner. “As an early adopter of Roadster’s Express Storefront, we know that digital retailing is where the industry is headed. We’re excited for the opportunity to seamlessly and effectively expand our digital retailing footprint to better serve the growing needs of today’s busy, on the go shopper.”

Roadster’s new eCommerce solution comes to market right at the time when dealerships are experiencing the positive effects a consumer-centric user experience can have on their business. By enabling dealers to take the entire purchase process online, (desking, credit check, trade-in, F&I, etc.), Roadster’s solution enables car buyers to take delivery in 30 minutes or less, regardless of whether they choose home delivery or in-store pickup. Efficiency and transparency are the key tenets of Roadster’s customer-centric approach, garnering the company praise and positive reviews from customers, including a 5 star rating on Yelp.

For more information on Roadster’s Express Storefront, please visit https://roadster.com/dealersales.

About Roadster

Roadster is the simplest way to buy a new car. Roadster dramatically improves car buying, ensuring buyers save money and time, all in a stress free process that is completely transparent. With unmatched industry expertise, and complete knowledge of dealer pricing, incentives and rebates, Roadster always delivers huge savings with no hidden costs. Roadster is based in Palo Alto, CA and was founded in late 2013. For more information, please visit Roadster.com.


May 25, 2016

Roadster Reveals 10 New Car Leases that Cost Less than a Cell Phone Payment

Just in time for the kick-off of summer car shopping season, automotive e-commerce site produces unheard of lease specials on highly coveted cars

San Francisco, CA—Roadster, the “direct-to-consumer” new car buying and leasing solution, today announced that its experts have negotiated and prepared 10 new car lease specials for the month of May that cost less than a typical monthly cell phone payment. Featuring some of the most highly coveted compact sedans, hatchbacks and mid-size vehicles from Honda, Mazda, Toyota and Subaru, Roadster’s list of lease specials showcase only cars that are readily available in market and include all taxes, registration costs and fees, so there are no hidden surprises for car shoppers looking for a great deal.

The company’s lease specials for May include*:

Rank Year Make/Model Price per month including taxes and fees
1 2016 Honda Civic Sedan LX $141.00 per month
2 2016 Mazda3 Sedan i Sport $144.41 per month
3 2016 Honda Accord Sedan LX $153.22 per month
4 2016 Mazda3 Hatchback i Sport $165.94 per month
5 2016 Toyota Rav4 LE $182.28 per month
6 2016 Mazda6 i Sport $186.68 per month
7 2016 Subaru Legacy 2.5i $201.20 per month
8 2016 Honda CR-V LX $204.83 per month
9 2016 Subaru Forester 2.5i $207.68 per month
10 2016 Subaru Impreza Sedan 2.0i Premium $211.57 per month

*All specials are based on 12,000 miles per year, $3500 drive-off, 36 month lease and approved tier one credit. Customized leases are also available. Prices may slightly vary based on local tax rates.

“At Roadster, we are deeply committed to helping consumers find the car lease they want at a price point they can afford,” said Rudi Thun, COO of Roadster. “Our hands-on approach to car shopping empowers consumers to save thousands of dollars on a car they want, and do so without ever having to leave the comfort of their own homes. It’s a modern way of car shopping that works.”

Roadster is able to deliver insider pricing on a robust list of cars due to its stringent vetting and negotiation process. Roadster’s team of ecommerce and automotive professionals begin by reviewing all of the current manufacturer lease deals in California and then work with dealer partners to slash prices on those cars they believe will be most attractive to customers. They then survey inventory and present fully transparent pricing, including all taxes, registration costs and fees, on those cars that are in plentiful supply and available for immediate purchase.

Like other ecommerce sites, all of Roadster’s lease specials can be shopped for 100 percent online. Consumers simply select the exact car and lease terms they want, provide credit information, confirm final numbers, and then schedule delivery. Roadster’s concierge service delivers the car directly to the customer’s door and paperwork is completed within 10 minutes.

To find out more information about Roadster’s lease specials please visit Roadster.com/lease/deals.

About Roadster

Roadster is the simplest way to buy a new car. Roadster dramatically improves car buying, ensuring buyers save money and time, all in a stress free process that is completely transparent. With unmatched industry expertise, and complete knowledge of dealer pricing, incentives and rebates, Roadster always delivers huge savings with no hidden costs. Roadster is based in Palo Alto, CA and was founded in late 2013. For more information, please visit Roadster.com.


March 22, 2016

Roadster Express Brings Complete e-Commerce to New Car Buying

New Program Fulfills Demand of 75% of Car Buyers Who Want to Buy Completely Online

San Francisco, CA—Roadster, the “direct-to-consumer” new car buying solution, today announced the launch of Roadster Express, a revolutionary way to buy or lease a new car completely online. Roadster Express makes buying a car online as easy as buying anything else on the Web. According to a recent Accenture study, 75% of drivers state they are ready to buy a car 100% online. Using Roadster Express, the entire new car buying process can be completed online with a dealer in a matter of just minutes, without any phone or email communication.

With Roadster Express, new car buyers can now:

  1. Configure the car they want and instantly see the entire deal online, including all fees and taxes.
  2. Fill out an online credit application and schedule home delivery of the car.
  3. Bid out their trade-in to a network of dealers and professional buyers.
  4. Complete all transaction paperwork in 10 minutes or less—right from the comfort of home.

Roadster works with multiple dealerships for each brand, resulting in highly competitive prices that save buyers an average of $3,688 off MSRP. Roadster also helps shoppers maximize savings by searching inventory and finding cars with only the features needed, identifying the best combination of rebates and incentives, and securing the lowest possible interest rate or lease.

“9-out-of-10 shoppers today dread the car buying process and want to outsource some part of the experience,” said Andy Moss, Roadster CEO. “Pair this with the growing acceptance of buying big ticket items online and it’s clear that the time is now to enhance the new car buying experience in a big way. Roadster Express is the solution that finally brings 100% online car buying to market in the U.S.”

For dealerships, Roadster provides a new and efficient sales channel, delivering closed sales as opposed to traditional leads, with no additional overhead required. Dealers set their price and Roadster facilitates the transaction. Currently, Roadster Express is exclusively available on Roadster.com, but an e-commerce solution for dealer websites is forthcoming. "Roadster customers are looking for a great price. They also want the convenience of buying a car as simply as everything else they buy online," continued Moss.

Buyers interested in selling their current vehicle can also receive a hassle-free, competitive offer for their trade-in within 48 hours by using Roadster’s recently launched Trade-In program. At the time of their new car delivery, buyers receive a check for their trade-in, sign a few documents, and hand over their keys to their Roadster Delivery Specialist.

Roadster Express is immediately available for 25 models in the state of California, with expansion to additional states and models planned throughout this year.

About Roadster

Roadster is the simplest way to buy a new car. Roadster dramatically improves car buying, ensuring buyers save money and time, all in a stress free process that is completely transparent. With unmatched industry expertise, and complete knowledge of dealer pricing, incentives and rebates, Roadster always delivers huge savings with no hidden costs. Roadster is based in Palo Alto, CA and was founded in late 2013. For more information, please visit Roadster.com.


February 11, 2016

Auto Industry Survey Reveals Half of Consumers Consider Buying Next New Car Online

Roadster.com Survey Shows Consumer Sentiment Rapidly Evolving Around Car Buying

San Francisco, CA—Roadster, the “direct-to-consumer” new car buying solution, today announced the results of an independently conducted trend survey focused on emerging car buying behaviors. Among its most dramatic findings, the omnibus survey found that half of new car buyers will consider buying their next car fully online. In support, better prices and selection topped reasons for readiness to buy online.

“People have become very comfortable making online purchases, especially when it saves them time and money. Loyalty and trust are built by companies who can consistently deliver on that promise,” said Roadster CEO, Andy Moss. “Online car buying has already taken off across Europe. It was only a matter of time before American consumers began to demand similar conveniences. Tesla's early success with online buying is a leading indicator of adoption.”

Featured survey results spanned opinions about dealers, motivations to buy online and even the most dreaded aspects of new car buying. Highlight findings included:

  • One out of two car buyers will consider a 100% online purchase of their next car
  • Better prices and vehicle selection were the top reasons given for readiness to buy online
  • 90% of car buyers dread some portion of the car buying process
  • Price negotiation was the most dreaded part of the process, with time spent a close second
  • While 36% of recent car buyers would have skipped the dealership if they could, the majority noted that even if they buy online, they still want to go to the dealership for test drives and service
  • Further illustrating the desire for a “no hassle” experience, a majority of consumers would pay a small fee for a concierge service, including home delivery and at-home paperwork

Conducted in December 2015 by Survata consumer research, the car shopper trend survey commissioned by Roadster polled 1,000 U.S. consumers who have purchased a car in the past 12-months or intend to do so in the next 12-months.

How does Roadster work?

Roadster dramatically improves the new car buying and leasing process by providing a complete buying experience from shopping for to receiving a car. With Roadster, consumers can explore, compare and look for their perfect car online among hundreds of thousands of vehicles and instantly see available inventory, including specific options and packages. The Roadster Concierge team then works with dealers on the consumer's behalf to source cars and get a great price.

The Concierge team is made up of helpful, unbiased pros who work on all aspects of the purchase or lease process so consumers can avoid the many hours typically spent negotiating in the finance office of a car dealership. Before making any commitment, the consumer receives a simple Deal Sheet that outlines every aspect of the transaction including cash, lease, or finance alternatives. All paperwork is printed in advance and takes less than 15 minutes to sign as part of the delivery of the new car to their home or office. Roadster also helps consumers maximize the trade-in value of their existing car.

About Roadster

Roadster is the simplest way to buy a new car. Roadster dramatically improves car buying, ensuring buyers save money and time, all in a stress free process that is completely transparent. With unmatched industry expertise, and complete knowledge of dealer pricing, incentives and rebates, Roadster always delivers huge savings with no hidden costs. Roadster is based in Palo Alto, CA and was founded in late 2013. For more information, please visit Roadster.com.


December 02, 2015

Roadster’s New Trade-In Experience Makes Selling Your Car a Breeze

Innovator in Car Buying Introduces a Competitive Marketplace Featuring Multiple Bidders and a Firm Offer Within 48-Hours; Delivers the Convenience and Time Savings of Existing Trade-in Models, While Yielding a Much Better Sale Price

San Francisco, CA—Roadster, the direct-to-consumer new car buying solution, today announced the release of a next generation, smartphone enhanced, trade-in experience. In addition to offering a unique, stress-free car buying experience, Roadster now provides customers a better alternative to accepting lowball offers for their trade-in from a dealer or investing time and effort selling to a private party.

With its new quick and easy trade-in solution, Roadster solicits bids on trade-ins from a network of professional buyers, creating a competitive marketplace for those cars. Within 48-hours, customers are provided a firm cash offer that is typically hundreds, if not thousands, higher than a dealer might offer. If they accept the offer, Roadster arranges for home or office pickup, confirms the car’s condition, drops off a check, and handles all the required DMV paperwork.

“By getting multiple bids, Roadster's new solution generates top dollar offers, but equally important, it provides customers with the most efficient and stress-free way to dispose of their old car,” said Roadster CEO Andy Moss. “Over 45% of new car buyers trade-in their used cars during the purchase process, knowingly accepting a below market price in exchange for convenience. With Roadster, our customers do not need to compromise between convenience and price. They get the best of both worlds.”

Optimized for smartphones, the Roadster product guides sellers through a short process to capture vehicle details and photos. “We wanted to harness the power of mobile to help our customers with the challenge of getting a competitive price for their used car, without making it cumbersome or requiring a detailed upfront inspection,” said Moss. The new trade-in offering is initially available throughout California and can be leveraged by sellers regardless of whether or not they are purchasing a new vehicle with Roadster.

How does Roadster work?

Roadster dramatically improves the new car buying and leasing process by providing a complete online buying experience from shopping for to receiving a car. With Roadster, consumers can explore, compare and look for their perfect car online among hundreds of thousands of vehicles and instantly see available inventory, including specific options and packages. The Roadster Concierge team then works with dealers on the consumer's behalf to source cars and get a great price.

The Concierge team is made up of helpful, unbiased pros who work on all aspects of the purchase or lease process so consumers can avoid the many hours typically spent negotiating in the finance office of a car dealership. Before making any commitment, the consumer receives a simple Deal Sheet that outlines every aspect of the transaction including cash, lease, or finance alternatives. All paperwork is printed in advance and takes less than 15 minutes to sign as part of the delivery of the new car to their home or office. Roadster also helps consumers maximize the trade-in value of their existing car.

Roadster.com was developed to address the increasingly web-savvy car buying public who purchased 16.5 million new cars in the U.S. in 2014, up 5.9% from the previous year (Source: NADA).

About Roadster

Roadster is the simplest way to buy a new car. Roadster dramatically improves car buying, ensuring buyers save money and time, all in a stress free process that is completely transparent. With unmatched industry expertise, and complete knowledge of dealer pricing, incentives and rebates, Roadster always delivers huge savings with no hidden costs. Roadster is based in Palo Alto, CA and was founded in late 2013. For more information, please visit Roadster.com.


June 22, 2015

Roadster Unveils the Transparent Car Lease: Great Pricing and No Surprises

San Francisco, CA—Roadster, the “direct-to-consumer” new car buying solution, today announced Roadster Leases. Featuring exclusive monthly deals sourced by the Roadster team, Roadster Leases finally takes the fear and confusion out of leasing a new car by offering hassle-free, complete and transparent pricing. Consumers can now avoid hidden fee surprises and the disappointment of learning that the lease deal they are being offered is only available for a base model they don’t really want.

First, Roadster launched the no-hassle, concierge car buying experience that finally made buying a car online as easy as buying anything else. Starting today, Roadster is further enhancing its leasing experience, bringing even more transparency, simplicity, and affordability to the vehicle leasing process.

“Whether you want to have a lower monthly payment, always drive a new car, or enjoy the most up-to-date technology, there are endless reasons why people would prefer to lease,” said Rudi Thun, Roadster’s COO. “Roadster has painstakingly researched, rebuilt, and demystified the leasing experience. We have shed more light on pricing, eliminated the haggling, and extracted the fear, uncertainty and doubt so many feel about the leasing process.”

Roadster Leases is now available throughout California and features:

  • Exclusive deals: Great deals, negotiated and curated by Roadster experts across a wide variety of vehicle categories.
  • No hassles: Pre-negotiated vehicle terms and pricing.
  • No surprises: Roadster shows you the drive-off amount and monthly payment inclusive of taxes, registration and fees, down to the last penny.
  • Selection: Shop across cars and easily see what you can afford at different monthly payments.
  • Compare: Cross-shop lease deals for similar models side-by-side with the same drive-off prices, term lengths, and mileage allowances.

All current specials can be seen on the company’s website at roadster.com/lease/deals.

How does Roadster work?

Roadster dramatically improves the new car buying and leasing process by providing a complete online buying experience from shopping for, to receiving a car. With Roadster, consumers can explore, compare and look for their perfect car online among hundreds of thousands of vehicles and instantly see available inventory, including specific options and packages. The Roadster Concierge team then works with dealers on the consumers’ behalf to source cars and get a great price.

A key part of the Roadster experience, the Concierge team is made up of helpful, unbiased pros who work on all aspects of the purchase or lease process so consumers can avoid the many hours typically spent negotiating in the finance office of a car dealership. Before making any commitment, the consumer receives a simple Deal Sheet that outlines every aspect of the transaction including cash, lease, or finance alternatives. All paperwork is printed in advance and takes less than 15-minutes to sign as part of the delivery of the new car to their home or office. Roadster also helps consumers maximize the trade-in value of their existing car.

Roadster.com was developed to address the increasingly web-savvy car buying public who in 2014 purchased 16.5 million new cars in the U.S., up 5.9% from the previous year (Source: NADA).

About Roadster

Roadster is the simplest way to buy a new car. Roadster dramatically improves car buying, ensuring buyers save money and time, all in a stress free process that is completely transparent. With unmatched industry expertise, and complete knowledge of dealer pricing, incentives and rebates, Roadster always delivers huge savings with no hidden costs. Roadster is based in Palo Alto, CA and was founded in late 2013. For more information, please visit Roadster.com.


March 25, 2015

Online Automotive Pioneer Rudi Thun Joins Roadster, the New Car Buying Solution, As Chief Operating Officer

San Francisco, CA—Roadster, the “direct-to-consumer” new car buying solution, today announced that Rudi Thun has been named the company’s Chief Operating Officer (COO). Thun has over 15 years of executive experience in online automotive, where he has driven the growth of some of the industry’s largest and most powerful brands.

Thun will join Roadster’s executive team, leading the company’s marketing, business development and content operations, with the goal of enhancing and expanding Roadster’s industry footprint.

“We have a bold mission to make buying your new car online as easy as buying anything else,” said Andy Moss, Roadster co-founder and CEO. “More than any other person in the industry, Rudi understands that goal and has spent the last 15 years working to successfully make it a reality. With unmatched experience and a track record of success, Rudi will help our team make Roadster one of the most respected brands in automotive sales.”

Previously the Head of Vehicles for eBay Motors, Thun managed the day-to-day operations of eBay’s vehicle marketplace. Prior to eBay he was COO of CarWoo!, an early stage new car marketplace and held the role of VP and General Manager of AOL’s automotive properties, AOL Autos and Autoblog.com. 

“I’ve joined Andy and Roadster because they understand what it takes to meaningfully improve today’s online and offline car buying experiences,” said Thun. “They have paired an unmatched Concierge team with an innovative online offering that gives consumers peace of mind while also saving them time, money and hassle.”

Roadster was developed to address the increasingly web-savvy car buying public who in 2014 purchased 16.5 million new cars in the U.S., up 5.9% from the previous year. (Source: NADA)

Roadster dramatically improves the new car buying process by providing a complete online buying experience from shopping for, to receiving a car. With Roadster, consumers can explore, compare and look for their perfect car among hundreds of thousands of vehicles and instantly see available inventory. The Roadster Concierge team then works with dealers on the consumers’ behalf to locate cars, get the best market price, and then deliver the car to the buyer’s home or workplace.

About Roadster

Roadster is the simplest way to buy a new car. Roadster dramatically improves car buying, ensuring buyers save money and time, all in a stress free process that is completely transparent. With unmatched industry expertise, and complete knowledge of dealer pricing, incentives and rebates, Roadster always delivers huge savings with no hidden costs. Roadster is based in Palo Alto, CA and was founded in late 2013. For more information, please visit Roadster.com.


February 24, 2015

E-Commerce and Automotive Experts Debut Roadster: Making New Car Buying as Easy as Purchasing Anything Else Online

Roadster Launches Publicly and Announces Seed Funding

San Francisco, CA—Roadster, the “direct-to-consumer” new car buying solution, today launched publicly and announced a strategic seed investment round of $1,750,000. Unlike other online auto services that are largely do-it-yourself or lead generation tools for dealerships, Roadster provides consumers with the ease, convenience and savings of online shopping without the time-consuming hassles associated with buying a new car.

When the consumer is ready to buy, Roadster’s unbiased Concierge team handles everything on behalf of the consumer from obtaining the best market price through delivery of the car to their home or office. Roadster is available initially for the California market, representing approximately 12% of U.S. auto sales.

“Online offerings have evolved to tackle the once unthinkable categories of travel, clothing, and real estate. Now, Roadster puts car buying in the same ‘solved’ category,” said Andy Moss, Roadster co-founder and CEO. ”With Roadster, we aimed to improve car buying to the level that people enjoy, not dread the process. We absorbed all the pain points, such as shopping, locating, negotiating and buying, into a simple, easy online experience. We save consumers money and time buying a car that’s perfect just for them.”

Roadster’s founders developed Roadster.com to address the increasingly web-savvy car buying public who in 2014 purchased 16.5 million new cars in the U.S., up 5.9% from the previous year. (Source: NADA)

How does Roadster work?

Roadster dramatically improves the new car buying process by providing a complete online buying experience from shopping for, to receiving a car. With Roadster, consumers can explore, compare and look for their perfect car among hundreds of thousands of vehicles and instantly see available inventory. The Roadster Concierge team then works with dealers on the consumers’ behalf to locate cars and get the best market price.

A key part of the Roadster experience, the Concierge team is made up of helpful, unbiased pros who work on all aspects of the purchase or lease process so consumers can avoid the many hours typically spent negotiating or sitting in the finance office of a car dealership. Before making any commitment, the consumer receives a simple Deal Sheet that outlines every aspect of the transaction including cash, lease, or finance alternatives. All paperwork is printed in advance and takes less than 15 minutes to sign as part of the delivery of the new car to their home or office. Roadster also helps consumers maximize the trade in value of their existing car.

Leading Roadster’s seed funding are: Brian Sugar, CEO, PopSugar; Scott Banister, Co-Founder and Chairman at Zivity; Adam Goldenberg, CEO of JustFab; Raad Mobrem, CEO of Lettuce; and Nir Liberboim, Founder of Uprise Ventures. Additional well known Roadster angel investors include Mark Goldstein and Don Hutchison. “It’s clear that Andy and the Roadster leadership team have more experience, expertise and vision in the e-commerce and online automotive purchasing market than almost anyone else today,” said Scott Banister, Co-Founder and Chairman at Zivity and Roadster investor. “What makes Roadster so unique from other services is its unsurpassed visibility into available auto inventory, its 100% transparent and upfront pricing and the dedication to empower consumers with broad unbiased choices, so they can identify and buy the exact car they want, with no hassles. Roadster is the long-awaited one-stop source for buying a new car.”

About Roadster

Roadster is the simplest way to buy a new car. Roadster dramatically improves car buying, ensuring buyers save money and time, all in a stress free process that is completely transparent. With unmatched industry expertise, and complete knowledge of dealer pricing, incentives and rebates, Roadster always delivers huge savings with no hidden costs. Roadster is based in Palo Alto, CA and was founded in late 2013. For more information, please visit Roadster.com.

Media Resources


Logo Guidelines

  • The Roadster trademark appears in either black or white. No other colors are permitted. The trademark has two configurations—Horizontal and Symbol.
  • The Roadster logo is precisely proportioned.
  • The logo’s shape, proportion, and orientation must not be altered in any way. Clear space must surround the logo on all sides, so that no type, design, or photographic elements encroach on the logo.

Download All Logos

Logo Downloads

Roadster logo black
Black Logo
AI EPS JPG PNG PSD
Roadster logo white
White Logo
AI EPS JPG PNG PSD
Roadster symbol black
Black Symbol
AI EPS JPG PNG PSD
Roadster symbol white
White Symbol
AI EPS JPG PNG PSD

Download All Screenshots

Website Screenshots

Homepage
Homepage
Web • JPG PNG  |  Print • JPG PNG TIFF
Modelpicker
Model Picker
Web • JPG PNG  |  Print • JPG PNG TIFF
Modelpage
Model Page
Web • JPG PNG  |  Print • JPG PNG TIFF
Build&find
Build & Find
Web • JPG PNG  |  Print • JPG PNG TIFF
Save&compare
Save & Compare
Web • JPG PNG  |  Print • JPG PNG TIFF
Vehiclepage
Vehicle Page
Web • JPG PNG  |  Print • JPG PNG TIFF
Roadsterconcierge
Roadster Concierge
Web • JPG PNG  |  Print • JPG PNG TIFF

Download All Headshots

Founder Headshots

Andy
Andy Moss
CEO
Rudi
Rudi Thun
COO
Chris
Chris Gross
Vice President
Mike
Mike Lenz
Engineer
Vincent
Vincent Lo
Engineer
Trey
Trey Matteson
Engineer
Elsa
Elsa Kawai
Designer
Mika
Mika Kozma
Designer
Kevin
Kevin Whitley
Developer

Questions about logo usage should be directed to our media@roadster.com

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