The Road to Success

Learn how we make the process of car buying and selling better for everyone involved.

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Customer Journey

Step 1

Easily find the perfect car

Your Express Storefront® is designed with modern shopping habits in mind. Customers can easily search and shop all of your inventory in your showroom or on any device. Responsive design ensures your inventory will look amazing on any size screen.

Step 2

Get pricing info upfront

Customers can see your best online price instantly or when they provide their contact info, if your OEM requires it. Your agents can communicate with them in real-time using our messaging platform.

Step 3

Build a deal in minutes

Customers can use your Express Storefront® to build their deal, taking into account different payment options. They can easily adjust the term and down payment.

Step 4

Value a trade-in

Customers can factor their trade-in value into the deal using Roadster’s Express Trade® or a third-party tool of your choice*. Our proprietary trade tool automates the capture of their trade-in info, gives you complete control over the value of their vehicle and allows you to make them a firm offer in just minutes.

*The following third-party trade solutions are available for integration: AutoHub, Edmunds TMV, Kelley Blue Book ICO, Kelley Blue Book Trade-In Value, TradePending, TrueCar.
Step 5

Add service and protection plans

Showcase your service and protection plans so customers can understand their value and easily add them to their deal sheet. They also have the ability to add on optional accessories.

Step 6


Make it easy for shoppers to customize their cars with optional accessories. Customers can load up on the extras they love — from cargo nets to cross bars — right from your Express Storefront®.

Step 7

Finalize the deal

You have the ability to adjust the deal sheet in real time. Once it’s finalized, simply share it with your customers and get their approval.

Step 8

Schedule pickup or delivery

Customers love efficiency and convenience. Deliver both — and even their new car. It’s easy for customers to schedule either a pickup or delivery that takes less than 30 minutes.

Everyone wins with a seamless retail experience.

See how Omnichannel Commerce helps dealerships sell more efficiently, while also driving customer engagement and satisfaction.

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Sales Agent Tools

Step 1

Be proactive

Help your internet and BDC teams up their go-getting game. Using our sales agent tools, they can proactively send interactive deal sheets to customers who inquire about pricing or who are soon-to-be-off-lease. This builds customer confidence and reduces back-and-forth churn with your sales team.

Step 2

Wow customers in the showroom

Use our Vehicle Recommender to showcase cars that fit your customers needs. Then enable your customers to touch, tap and toggle their way through an interactive car-buying experience using iPads and kiosks in your showroom.

Step 3

Work deals with ease

Our Express Storefront® product comes fully loaded with powerful deal management tools. From your Dealer Dashboard you can communicate with customers, receive their credit application and trade-in info, and access their deal jacket to adjust terms as needed.

Step 4

Flaunt your F&I

Whether interacting with customers in-store or online, there are several opportunities for you to educate customers about the value of your service and protection plans, and entice them with accessories. It’s easy for customers to add both to their deal sheets.

Step 5

Know your stats

See which agents are using your Express tools most effectively and how it’s impacting your bottom line. Our full reporting suite helps everyone perform at their peak.

Our sales team starts every deal with Roadster. It is seamless and they love it.
Rene Lawson, Sales Director
Longo Toyota
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Step 1

Get up + running fast

Our implementation team will get you ready to roll with Roadster in just weeks. An inventory feed is set up with your existing provider and we’ll load your specified finance and lease rates, layering in all applicable incentives, rebates, taxes, service plans and accessories.

Step 2

Integrate your current systems

We work well with others — website providers, CRM companies, trade valuation tools, lending solutions, auto decisioning tools, etc. You can easily integrate them into our solution to help your team function as effectively as possible. View our full list of valued partners.

Step 3

Get compliance cleared

Whether it is OEM compliance, regional market compliance or your own dealership’s legal compliance — we go through the necessary steps to ensure you’re in the clear before launch day.

Step 4

Drive in traffic

Once your Express Storefront® is live, we’ll help make sure customers know all about it. We’ll supply you with free marketing assets that are customized to your brand — like homepage heroes, banners, buttons and video assets — to help drive traffic to your shoppable inventory.

Dealer Success + Training

Step 1

Get off to a strong start

We’ll train your entire staff remotely on the customer journey, and sales agent and deal management tools. We’ll start with a management meeting to ensure alignment and to customize our training to your existing process. The idea is to get you up and running fast so that we can make our in person visit more meaningful.

Step 2

Review + improve

Personalized follow-up comes standard with any Roadster product you purchase. We’ll check in frequently, post-launch, to make sure everything is going smoothly — including setting up your CRM, on-boarding new hires, modifying configurations and reviewing our reporting suite.

Step 3

Roadster Academy

Level up your training with Roadster Academy. Certification programs and resources are uniquely designed for individual dealership roles: From sales managers to BDC reps, everyone can become an Express Storefront expert in no time. A savvy sales team leads to more personalized experiences, greater sales efficiency and happier customers. That’s good for everyone. Learn more .

Step 4

Receive ongoing support

Our support never stalls. Our dealer support crew is available to offer you real, live help any day of the week.

Reach out to us at:
[email protected] or 1-833-568-5968

Roadster Academy

Comprehensive learning resources for today’s modern dealership

Express Storefront® Certification

Becoming a certified Express Storefront expert leads to more personalized experiences and happier customers. The more you know, the better you can navigate through your Express Store with confidence and ease.

Flexible, Guided Learning

Roadster Academy supports multiple learning formats, with a mix of video and written tutorials. We’re with you every step of the way. It’s interactive learning on your terms.

Expanded Capabilities

Extend your reach and your bottom line. A savvy Express Storefront sales team allows you to serve more customers per day, which translates to greater sales efficiency and increased CSI.

Details, Please!

6 features your team will love


Flexible Course Format

You’re a busy person. We get it. Start and stop anywhere and pick up where you left off, any time.


Mobile Ready

Enjoy easy, on-the-go access to all learning materials when it’s most convenient for you and your team.


Full Resource Library

Optimize your Express Store where you need it most. Take unique courses tailored to your role, and download reference content such as best practices and marketing strategies.


Quick Quizzes

Put your knowledge to the test with quick comprehension check-ins.


Available 24/7

Up late? Keep on training even after the dealership lights go out.


All Inclusive

Seriously, it’s already included in your Express Storefront subscription. We don’t joke about helping you perform at your best.

By The Numbers


  • 90+ Courses
  • 10+ Programs
  • 5 Live Trainings


  • 21,000+
  • 300,000+
    Completed Enrollments
  • 17,000+
    Hours Spent on Learning
  • 12,000+
    Completed Certifications

Certified Agents

“share” vehicle details with customers over 11x more than non-certified agents
“complete” vehicle orders over 8x more than non-certified agents
start over 10x more orders than non-certified agents
With Roadster Academy, everyone understood how to use the Express Storefront even before training began. We perfected what we learned during training, and in just 19 days, we had 231 in-store shares and 17 orders.
Peter Larson
General Sales Manager, Manchester Honda
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