We have to be able to offer an experience just like Carvana, if that’s what [customers] want. The Express Store and Roadster have truly allowed us to do that.
How Sun Automotive Group Uses Roadster
Sun Automotive Group launched Roadster’s Express Storefront® in December 2018 to modernize their sales process, increase volume and improve customer experience.
They moved to a One-Price model and removed their BDC team & F&I Managers to cut costs (more than $400K annually) and improve sales volume efficiency.
Automotive Advisors, who work on salary, not commission, are the customers single point of contact throughout the entire sales process, including F&I.
Every in-store customer starts at a touch-screen kiosk or iPad to review inventory, payment options, F&I and more.
Highest performing Automotive Advisors have gone from selling 15-20 cars on a good month to 35-40 cars a month while maintaining a 40-hour work week.
All Automotive Advisors are certified through Roadster Academy.
Roadster + Sun Automotive Group
Used Car King Customer Stories
Pulled up all the pricing info on the iPad. There were no games, no confusion. They made us feel comfortable.