Sun Automotive Group

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We have to be able to offer an experience just like Carvana, if that’s what [customers] want. The Express Store and Roadster have truly allowed us to do that.

Todd Caputo
CEO, Sun Automotive Group

How Sun Automotive Group Uses Roadster


Sun Automotive Group launched Roadster’s Express Storefront® in December 2018 to modernize their sales process, increase volume and improve customer experience.


They moved to a One-Price model and removed their BDC team & F&I Managers to cut costs (more than $400K annually) and improve sales volume efficiency.


Automotive Advisors, who work on salary, not commission, are the customers single point of contact throughout the entire sales process, including F&I.


Every in-store customer starts at a touch-screen kiosk or iPad to review inventory, payment options, F&I and more.


Highest performing Automotive Advisors have gone from selling 15-20 cars on a good month to 35-40 cars a month while maintaining a 40-hour work week.


All Automotive Advisors are certified through Roadster Academy.

Roadster + Sun Automotive Group

Used Car King Customer Stories

Pulled up all the pricing info on the iPad. There were no games, no confusion. They made us feel comfortable.

Kimberly & Dan E.
Used Car King Customers

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