Featured Customer

Sun Automotive Group

How do you cut dealership costs and provide a better customer experience? Look to Sun Automotive Group, who transitioned to a one-price, one-person business model where “Automotive Advisors” use Roadster to facilitate every step of the sale.
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We have to be able to offer an experience just like Carvana, if that’s what [customers] want. The Express Store and Roadster have truly allowed us to do that.
Todd Caputo
CEO, Sun Automotive Group
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How Sun Automotive Group Uses Roadster

Sun Automotive Group launched Roadster’s Express Storefront® in December 2018 to modernize their sales process, increase volume and improve customer experience.
They moved to a One-Price model and removed their BDC team & F&I Managers to cut costs (more than $400K annually) and improve sales volume efficiency.
Automotive Advisors, who work on salary, not commission, are the customers single point of contact throughout the entire sales process, including F&I.
Every in-store customer starts at a touch-screen kiosk or iPad to review inventory, payment options, F&I and more.
Highest performing Automotive Advisors have gone from selling 15-20 cars on a good month to 35-40 cars a month while maintaining a 40-hour work week.
All Automotive Advisors are certified through Roadster Academy.

Roadster + Sun Automotive Group


Used Car King Customer Stories

Pulled up all the pricing info on the iPad. There were no games, no confusion.They made us feel comfortable.
Kimberly & Dan E.
Used Car King Customers

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