Featured Customer

Ford Lincoln Fairfield

Check out how Ford Lincoln Fairfield uses their Express Store to power their Simple Price, Simple Process program — empowering sales agents to stay with customers through every step of the transaction, including F&I.
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Everything in this business is about building trust and Roadster is truly a tool to help you do that.
Nick Price
General Manager, Ford Lincoln Fairfield
Visit Ford Lincoln Fairfield

How Ford Lincoln Fairfield Uses Roadster

First Ford Lincoln store on the Roadster platform
100% negotiation free with simple price, payment and process philosophy
One person handles the deal from start to finish, including F&I
Uses Roadster to structure deals side-by-side with their customers
Increased warranty penetration rate to 45% by presenting plans upfront
Increased satisfaction with near perfect Net Promoter Score

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