Everything in this business is about building trust and Roadster is truly a tool to help you do that.
How Ford Lincoln Fairfield Uses Roadster
First Ford Lincoln store on the Roadster platform
100% negotiation free with simple price, payment and process philosophy
One person handles the deal from start to finish, including F&I
Uses Roadster to structure deals side-by-side with their customers
Increased warranty penetration rate to 45% by presenting plans upfront
Increased satisfaction with near perfect Net Promoter Score