When there is transparency of information and ease of making a car deal...closing ratio goes up, CSI goes up and of course that transfers into the back-end of the deal. Roadster is the best thing to ever happen to our dealership!
How Audi Rocklin Uses Roadster
Launched Express Storefront to compliment existing philosophy of transparency.
Salespeople and customers use the platform to structure car deals side-by-side.
Used for every first pencil, reducing the frequency of 2nd pencils.
Roadster prospects close 2:1 over traditional leads.
$1,000+ increase in front end gross.
CSI increased by 60 points.