COVID-19 Marketing Examples

See how other dealers are promoting their online car-buying options.

5 Key Messages to Consider

Provide reassuring information in all the right places.

Homepage Promotion and Banners

Notify customers about online car buying as soon as they reach your site.

Email Marketing

Send specific messages about “contactless car buying” to targeted audiences.

Custom Landing Pages

Offer more details about how your dealership is adapting to the “new norm.”

Digital Videos

Show customers how you can help them shop for cars safely.

Social Media

Engage customers with videos and positive reviews.

See Roadster in Action

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